Ira Geller

The leading Manufacturer of Cellular, Tablet and MP3 Accessories. Currently, I am the Senior Product Manager for brands such as Billboard, Rolling Stone, Tetris, Body Glove, Minolta, & Trip Advisor, as well as our core brand Mobile Gear & Wireless Gear. With hundreds of SKU being managed, for audio, the products cover Bluetooth speakers, corded speakers, wifi speakers, corded earbuds & headphones, Bluetooth earbuds and headphones as well as soundbars and audio accessories. For accessories, I manage smartphone power cables, wall plugs, 12V power plugs, wireless charging, keyboards, mice as well as projectors, musical instruments and many more categories with new ones coming down the pipeline soon.

The leading Manufacturer of Cellular, Tablet and MP3 Accessories. Currently I am the Senior Product Manager for brands such as Billboard, Rolling Stone, Tetris, Body Glove, Minolta, & Trip Advisor, as well as our core brand Mobile Gear & Wireless Gear. With hundreds of SKU being managed, for audio, the products cover Bluetooth speakers, corded speakers, wifi speakers, corded earbuds & headphones, Bluetooth earbuds and headphones as well as soundbars and audio accessories. For accessories, I manage smartphone power cables, wall plugs, 12V power plugs, wireless charging, keyboards, mice as well as projectors and many more.

I work with Maxell overseas offices, overseas vendors, as well as domestic partners, to creatively develop and source new products and new ideas. Responsibilities include development of product and packaging, cost negotiations and pricing structures, all sales material and collateral, product launch and inventory level maintenance. I also monitor industry trends, retail environment and competitive landscape. I represent Maxell as the category expert at trade shows and customer meetings as well as sales presentations. • Product development • New product development packaging • Beginning to end of life cycle for products • Product planning management • Creation, design and introduction of new consumer based product • Budgets • Overall leadership of trade shows including booth design & logistics • Created PowerPoint sales presentations for Tier 1 dealers • Created PowerPoint training presentations for Regional Stores and Regional Dealers • Created monthly PowerPoint sales presentation • NPD data analysis • POG reset recommendations • Off Shelf opportunities • Promotional PDQ tray opportunities • Trade Show manager • Inventory reduction • Overstock reduction • Licensing opportunities • Marketing promotional opportunities

For over forty years, Uneeda has been supplying superior quality coated abrasives for every sanding, grinding and finishing application in the industrial market. • Marketing Budget Management including ROI with regards to trade shows, sponsorships and advertising • Led design of website as well as wrote product descriptions for website. • Responsible for updating additional websites for retailers with high-resolution images for ad placements and brochures • Product introduction to online retailer including descriptions, photos and all necessary product information • Creation and Design of: • New business cards • New Letterhead • Sell Sheets • 1-Sheets • Product Information Sheets • Distributor Sell Sheets • Retail Sell Sheets • FIRST Catalogs (Full & Sectional) including design, pictures, descriptions and layout • Full and Sectional Price guides; both paper and electronic with full interaction capability • Email blasts & newsletters through “constantcontact.com” • Organized and decided upon giveaway items for key accounts, new business developments, and holiday & trade shows. • Wrote and distributed Press Releases • Social Media Liaison (Facebook, Twitter, Website, constantcontact.com) for UEI & UART • Prepared the introduction of new retail packaged goods. • Introduction of New Retail Product Line (16 SKU’s) • Worked with contract designers in packaging construction • Created sales pitch, PowerPoint presentations, designed for both big and small box retailers • Placement of over product 750 SKU in Three (3) categories on amazon.com • Industry Press & Media liaison • Trade Show Management • Created and distribusted Trade Show Communications • Supervised booth logistics, placement, and layout • Wrote advertising • Organized giveaway items • Decided upon product Placement • Ran New Product Showcases (if available) • Updated booth for new products and new “look”

Loran Associates has created a simplified approach to exhibiting by providing all the services you need to exhibit successfully and stress-free. In addition to our custom design and fabrication services, we also offer a complete line of exhibit rentals, and custom exhibit rentals; full-service exhibit design and graphic production; turnkey exhibit services and exhibit storage along with technological advantages including web-based client portals, customized inventory management and Build*My*Booth online rental ordering system. www.loranassociates.com Responsible for, but not limited to: Budgeting for $12M client Travel throughout U.S. to trade shows to supervise booth builds. Train sales force, when client was absent from attending, at Trade shows Pre-Show meetings. Work with client contact to resolve budget issues or other issues Help Client create booth layout

• Increase Graham-Pelton Visibility at Conferences • Sponsorship & brand Placements • Customize Conference Materials to Match the Audience • Manage all Logistics • Conference Communication • Increase Graham-Pelton Visibility in Associations • Increase Graham-Pelton Visibility at Conferences including creating a new AV set-up including a flash movie playing on an LCD promoting our services • Client Events • Press releases • Client Events • Keep all conferences within budget • Oversee creation of new large scale booth which includes LCD kiosk, wood floors, and laptop display • Create & maintain Social Media pages for our company including Facebook.com

• Zoombak was a Start-Up company that created a GPS/GSM vehicle/family and pet locating device. • Worked with SMS Texting parameters and A-GPS & GPS parameters for Zoombak Device • Responsibilities included but not limited to choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value. • Responsible for monthly promotional planning and development, field communication, & supporting • Tracked monthly marketing initiatives designed to drive sales opportunities & reduce churn in the markets • Generated the Local Marketing budget, optimized local spending & remained within annual budget objectives • Developed monthly training/sales tools • Addressed key competitive issues and solicit to the field through competitive sell against and matrices • Executed marketing programs within assigned channels • Participated and developed Mystery Shops and Sales Blitzes • Prepared Merchandising items • Trade show coordination • Developed and managed project budgets for trade shows • Created Powerpoint sales presentations for Big Box Buyers and Regional Dealers • Created Powerpoint training presentations for Regional Stores and Regional Dealers • Trained 3rd Party Sales Force such as Campaigners • Created the MRD for the new 12-volt product line

• Product development of over 50+ different SKU • Trade Show coordinator • Developed and managed project budgets for trade shows • Liaison between U.S. Headquarters & Factory in Japan for product development of 12 Volt Mobile entertainment products within the U.S. & World Markets • Researched competitors so our products met the proper price points with the proper technologies to maintain competitiveness • International Travel for product development • Researched developing technologies within the 12-volt mobile electronics market • Designed product brochure • Created Powerpoint sales presentations for Big Box Buyers and Regional Dealers • Created Powerpoint training presentations for Regional Stores and Regional Dealers • Worked with and set up outside marketing companies such as Campaigners to promote our products within key large box retailers • Industry Press & Media liaison for JVC Mobile • Lead design of website as well as wrote descriptions of product for website. • Responsible for updating additional website for retailers with high-resolution images for ad placements and their brochures • Worked with focus groups for consumer insight on product placement, pricing and a feel of what the consumer was searching for in the mobile electronics industry.

• Responsible for schedules, department performance which included Performance Service Plans, Accessories, Digital Subscriptions and Overall Sales and Margin. • Awarded Top 10 Department Performance in Car Audio – July - August 2003, • Top 10 Department Performance in Video, October, November 2003 • Top 10 Performances in Car Audio: July, August, September, October, November 2004. • While at Best Buy it was a constant need to be aware of developing technology to better help the customer make the right purchase.

• Sell, Create, Produce & Install static signs, vehicle Graphics, Store Front graphics and other Vinyl based displays. • Managed a team of 3 for large scale installations when needed. • Tripled revenue for the month of August 2002 by acquiring new account in Port Newark for Doylestown store.

Designed forms for banks, hospitals, automotive dealerships and other large companies.