Irene Krasnoff MBA

Marketing Leadership | Data-Driven Strategies | Revenue Growth | Digital Marketing | Cross-Functional Collaboration | Budget Management | Influential Relationships | Competitive Analysis | Market Insights | ROI Optimization As a dedicated Marketing Campaign Manager, I have consistently demonstrated marketing leadership by driving growth and enhancing Red Hat's brand presence in the public sector. My commitment to excellence and innovation has resulted in substantial achievements. Optimizing Resource Allocation Successfully achieved a remarkable 68% increase in Market Development Funding for third-party marketing campaigns, effectively optimizing resource allocation and ensuring maximum ROI. Elevating Audience Engagement Demonstrated exceptional leadership by doubling U.S. Department of Navy attendance at Red Hat Tech Day workshops, which enhanced audience engagement and drove additional sales. AI Innovation in Marketing Spearheaded the development and implementation of innovative ChatGPT marketing use cases. This forward-thinking approach will position our brand at the forefront of AI innovation, enabling us to stay competitive and ahead of the curve. Audience Engagement via Marketo Pioneered the adoption of Marketo's lead scoring system, a strategic move that resulted in highly targeted email campaigns and significantly enhanced audience engagement. This approach proved invaluable in achieving marketing objectives.