Irina Koshelenko
About
Irina Koshelenko is from Moscow, Moscow, Russia. Irina works in the following industries: "Biotechnology". Irina is currently Country Manager (Russia, CIS, Israel) at Beckman Coulter Life Sciences, located in Moscow, Russian Federation. In Irina's previous role as a Research and Industry Group Manager at Beckman Coulter, Irina worked in Moscow until Dec 2018. Prior to joining Beckman Coulter, Irina was a Product and Application Specialist at Beckman Coulter Life Sciences and held the position of Product and Application Specialist at Moscow, Russian Federation. Prior to that, Irina was a head of sales and marketing department at SkyGen LLC, based in Москва, Россия from Sep 2012 to Oct 2013. Irina started working as head of sales department at Sartorius in Moscow, Russia in Jul 2012. From Aug 2010 to Jun 2012, Irina was sales representative at Biohit Oyj, based in Moscow, Russia.
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Irina Koshelenko's current jobs
Irina Koshelenko's past jobs
Product: life sciences automation, and genomics since 2015 also particle characterization and counting. Duties and responsibilities: 1. customer’s segmentation and driving strategy development 2. Beckman Coulter, distributors and end users product and application support 3. continuous Beckman Coulter’s and distributor’s sales representatives trainings 4. marketing materials and technical documentation development (RUS and ENG languages): catalogs, brochures, application notes, data sheets, web posts, banners, Customs documents, IFU translations etc. 5. digital marketing 6. competitive analysis 7. providing documents for metrological attestation as measuring instruments 8. workshops and demos for potential and existing customers 9. configuring the proper system to meet customer’s application requirements 10. methods development (Biomek platforms) 11. coordinating all opportunities under responsible territory with Beckman Coulter sales reps or myself (if region is not covered by sales rep) 12. provide forecast information (monthly) 13. lead funnel management 14. meet regularly with the global marketing team to keep up global strategy and initiatives Area: Russian Federation, Commonwealth of Independent States (CIS) since 2016 also Israel, Latvia, Lithuania
Product: life sciences instruments, reagents, consumables and service I joined the company at the very beginning – it was a startup “from scratch”. We started in July and the company was registered as a legal entity only in September. We were just 3: CEO, financial manager and me. My duties covered all sales, marketing, logistics and hiring: 1. staff search, interviewing, training and leading 2. searching for the potential vendors to represent in Russia 3. sales (territory: whole Russian Federation) 4. initial customer’s base creation and constant extension 5. seminars and exhibitions organization, customer training 6. marketing plan development, pricing 7. competitor analysis 8. marketing materials and collateral creation (RUS language) 9. site content management: www.skygen.com 10. preparing documents for Customs 11. logistics setup including -20°C shipments (Moscow and Russian Federation) 12. warehouse inventory and management 13. document management (invoices, contracts, debtors) We've become exclusive distributors for: New England Biolabs (reagents for life sciences industry (genomics, proteomics, cellular)), IDT (custom oligos). Techne (thermal cyclers), Dornier LTF (automated liquid handling workstation PIRO), Zinexts (automated NA extraction system MagPurix). Sorenson BioScience (pipetting tips and plates), Gilson (not exclusive - manual pipettes and consumables) Department size: 5 persons (at the moment of leaving company) Area: Russian Federation.
Product: Biohit (liquid handlers) and Sartorius (balances, lab water purification, membrane filtration, microbiology quality control) laboratory equipment. Duties and responsibilities: 1. promotion and sales (territory – one half of the Russian Federation) 2. department activity planning, monitorring and management 3. staff management and administration (financial aspects) 4. participation in quality policies, objectives and plans implementation Department size: 5 persons
Product: liquid handlers, consumables, service. Duties and responsibilities: 1. active sales (Moscow and Moscow region, Russia) 2. customer’s base extension 3. product promotion 4. creating long-term relationships with clients at all levels 5. exhibitions, conferences, presentations and product trainings 6. negotiation and contracting, follow-up 7. tenders searching and participation 8. document management (invoices, debtors) In addition: 1. Marketing materials creation, translation and page-proofs 2. Creation of complete technical specifications for all products (never existed in Biohit)