Iris her Coker
About
Iris her Coker is from New York City Metropolitan Area. Iris is currently Marketing Consultant at Marc Jacobs, located in New York City Metropolitan Area. Iris also works as Vice President Partnerships at ShopSight, a job Iris has held since Jun 2025. In Iris's previous role as a Head of Corporate Partnerships | Building Partnerships that Advance LGBTQIA+ Youth Empowerment at Hetrick-Martin Institute, Iris worked in New York City Metropolitan Area until Jun 2026. Prior to joining Hetrick-Martin Institute, Iris was a Associate Board Chair at Hetrick-Martin Institute and held the position of Associate Board Chair at United States. Prior to that, Iris was a Head of Global Influencer Relations + Social Content Strategy at kate spade new york, based in New York City Metropolitan Area from May 2023 to May 2025. Iris started working as Director, Global Digital Marketing Strategy at kate spade new york in New York City Metropolitan Area in Nov 2020. From Sep 2018 to Oct 2020, Iris was Director, Marketing Solutions at iHeartMedia, based in New York, New York. Prior to that, Iris was a Founder + Executive Director at Columbus Diaper Coalition, based in Columbus, Ohio from Aug 2013 to Sep 2018. Iris started working as Manager, Brand Planning and Campaigns at EXPRESS in Columbus, Ohio Area in Sep 2016.
You can find Iris her Coker's email address at finalscout.com. FinalScout is a free professional database with over five hundred million business professional profiles and over two hundred million company profiles.
Iris her Coker's current jobs
ShopSight is built on a simple but powerful idea: the future of retail should be shaped by the people it serves. We are the global platform where shoppers become creators, ideas spark innovation, and brands listen and act faster than ever before. Through the power of AI and authentic community engagement, we make it easy and exhilarating to turn your imagination into real-world impact. Together, we're making products smarter, the process more sustainable, and the connection between brands and people stronger than ever.
Iris her Coker's past jobs
Merging brand storytelling and corporate partnership strategy to create meaningful social impact, connecting values-led companies with programs that uplift and empower LGBTQIA+ young people.
Founder of the Columbus Diaper Coalition. A non-profit diaper bank located in Columbus, Ohio serving multiple food pantries and social service agencies. - Lead fundraising initiatives, including grant writing and events - Manage corporate and pantry relationships - Media outreach and press releases - Develop distribution strategy - Recruit and train board members and volunteers
- Partner with intimates merchants to establish key points for marketing strategy based on expected volume and industry trends - Lead the marketing focus for intimates test market store visits and adjust marketing launch tactics based on early read sales results and associate feedback - Collaborate with leadership to develop marketing strategies that drive profitable business growth with a focus on social and digital as ways to engage our target customer - Establish campaign marketing objectives to support PINK with a focus on bra launches, seasonal campaigns and the PINK Angel Card Program - Organize and share back campaign recaps with a focus on data driven results and actionable recommendations for future activations - Lead and maintained ongoing competitive patterning in both the stores and digital marketplace - Work cross functionally with the PR/Events team on large scale event executions and agency partner relations
Client Focus: Kohl's, Purina Cat Chow, Vibram, Cutty Sark Whiskey, Seagram's Escapes, Pirate's Booty, Victoria's Secret, Brooklyn Bowl - Increased incremental social portfolio growth by over $500K in 2014 with existing clients across both retail and CPG - Manage social marketing budgets and planning for up to $5M - Partnered with key vendors and agencies to execute industry leading social campaigns and programs - Planning and oversight of multiple client campaigns and always-on social strategies - Aligned digital marketing strategies with shopper marketing, media, and PR to amplify brand messaging - Lead and presented social media strategy for RFPs and pitches - Directly managed 5+ social managers across multiple accounts
Client Focus: Kohl's, Purina Cat Chow - Created custom reports based on client’s needs in order to optimize social content, always on programming and campaign planning - Gained a comprehensive knowledge of social listening tools and social analytics - Developed processes and strategies for live tweeting / Instagramming for televised live events, often in partnership with outside media agencies - Worked with bloggers and influencers for brand specific social campaigns - Managed 3+ social managers across multiple brands
Client Focus: Kohler, Jarden, Purina Cat Chow, Victoria's Secret, Shaw Floors - Lead digital projects within the retail group; These included website redesigns, mobile app development, competitive patterning, and social app development - Partnered with department leads from each offering to accurately estimate cost and timing for specified project deliverables for agency SOWs - Provided direction on deliverables within each cross functional project team - Owned budget and time management for each respective project
- Developed marketing strategies for each location that aligned market conditions and barriers to institute goals and budgets. - Oversaw implementation of marketing strategies in coordination with marketing coordinators, graphic designers, and web developers. - Oversaw the development of websites for three markets. - Worked with Director of Admissions and Directors of Education at all locations to ensure greater campaign efficiency and effectiveness. - Developed concepts, directed, and implemented online marketing campaigns to support institute objectives, including social media (Facebook, Twitter, etc.) - Analyzed results by city / campaign. Provided business recommendations for future campaigns based on results.