Iryna Shopa

PRAGMATIKA.MEDIA – Ukrainian media platform and printed magazine about architecture, urban planning and design. We are read by: architects, urbanists, developers, managers and top management of companies in all segments of the construction sector, as well as a design-oriented audience in Ukraine. The paper version of PRAGMATIKA.MEDIA is a monthly edition of 350 pages. Since March 2018, we have prepared and published 38 issues. Our magazine is collected for corporate libraries. The audience of the electronic version of the magazine exceeds 50 thousand people. Our site has 170 thousand original users in 2021, and the reach of our Facebook posts in the first 3 months of 2022 alone exceeded two million. PRAGMATIKA.MEDIA organizes educational lectures, conceptual discussions, supports legislative initiatives in the field of construction and urban planning. My key responsibilities and results: • Increasing of the number of the clients, signing the contracts for 1-year strategy implementation and as a result – 200% efficiency of the clients portfolio in 2021; • Development and successful realization of the revenue growth plan for 2021 (153%); • Negotiations with potential corporate clients, discovering their marketing needs, B2B marketing; • Development of marketing strategies for the clients, maintenance and control of the process of implementation; • Organization of the conceptual events for architects and designers as a part of marketing strategies for the clients: (11-12 events each year with high score publicity) • Implementation of team-wide use of Google Docs and Trello to slash project time-to-delivery. • Launch of “one-to-one time” format with team members and sharing company metrics to boost engagement and increase personal motivation.