Ivan Kovac
About
Ivan Kovac is from Crewe, England, United Kingdom. Ivan works in the following industries: "Automotive". Ivan is currently Director of Sales, Bentley Motors China at Volkswagen Group Import China, located in Beijing, China. In Ivan's previous role as a Head Of Operations - Bentley Motors China at Bentley Motors Ltd, Ivan worked in Beijing City, China until Mar 2020. Prior to joining Bentley Motors Ltd, Ivan was a Launch Planning and Motorsport Marketing Manager at Bentley Motors Ltd and held the position of Launch Planning and Motorsport Marketing Manager at Crewe, United Kingdom. Prior to that, Ivan was a Product Marketing Executive at Group Lotus PLC from May 2010 to Jul 2012. Ivan started working as Training Marketing Executive Intern at Aston Martin Lagonda Ltd. in Nov 2009. From Jan 2009 to Jul 2009, Ivan was Used Car Department Intern - Porsche Retail Group at Porsche Cars GB Ltd. Prior to that, Ivan was a Sales Department Intern at Audi SAWA from Oct 2008 to Oct 2008. Ivan started working as 24h of Spa-Francorchamps Consultant and Coordinator for a team partner (Deutsche Bank) at Porsche Prospeed in Aug 2008.
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Ivan Kovac's current jobs
New and Pre-Owned car sales: In charge of new and pre-owned car sales for Chinese mainland Hong Kong and Macau, options and ‘Mulliner’ performance, ‘Certified by Bentley’ programme development and implementation, sales campaigns management including ownership of China's regional tactical budget Network management: Business management of retailer network, retailer profitability, business policies development and implementation, dealer appointments and terminations, brand standards network compliance Dealer training: Ownership of all physical training events and eLearning in China, including certification paths and product launches
Ivan Kovac's past jobs
- Responsible for short and long term sales, wholesales and stock planning for Bentley in China including reporting to headquarters and within region - Interface between Bentley headquarters and Bentley Motors China with regards to Operations - Overseeing China's tactical budget inc. sales campaign development and forecasting - Developed and implemented Bentley Motors China's logistics process, directly contributing to a reduction in transit damage and lead time - Integration of luxury market tracking and forecasting for the Greater China region inc. research - Steering of China's product strategy including product definition, pricing, positioning, launch planning and options revenue achievement
Launch Planning - Developed launch strategies for all Bentley products (new models, facelifts, model year updates) - Established the first cross-functional and regional launch planning process at Bentley - Created a new online platform for launch team members which sustainably reduced email traffic - Implemented the setting and tracking of KPIs for all launches, inc. cost of launches for commercial functions - Reported monthly to Board Member for Sales & Marketing Motorsport Marketing (From October 2014) - Founded and implemented Bentley’s global motorsport marketing strategy - Developed motorsport corporate identity guidelines for the race teams, dealers, regions and central office - Built a dealer motorsport marketing toolkit with assets templates for circa 200 dealers to use globally - Held full ownership of central motorsport marketing budget (inc. sponsorship) and global activation - Secured global sponsorship agreements with ExxonMobil (oil), Naim (audio), Breitling (watches)
- Managed the product lifecycle of all existing Lotus Cars products - Coordinated launch strategies with successful launch of a new model line together with its derivatives - Generated product profiles for future vehicles inc. pricing, volumes, research integration - Developed dealer training material and ran training workshops for 150 dealers worldwide - Created printed materials in conjunction with marketing communications (e.g. brochures, press releases) - Acted as a driving consultant/instructor during race tracks customer events and product demonstrations
- Rapide Dynamic Training Event (invite list, booking form, completion gift, teamwear) - E-Learning Database management - Creation of a Master Guild Members database - Guild membership packs organisation (welcome letters, cards, pins, liaison with suppliers) - Rapide and competition analysis
- Monthly presentations to board level of the department’s KPI’s - Sales Executive league management - Invoiced Cars Month to Date and Centres Stocks Summary reports - Daily stocks organisation
- Customers’ advice in show room - Full sales process, from prospecting to final contract - Customers’ satisfaction follow-up after sales
- VIP guests’ coordination (e.g. helicopter, car shuttles) - Track and cars information provided to the guests thanks to my racing experience
- Events costs management - Logistics and incentives organisation