Iwona German
About
Iwona German is from Avignon, Provence-Alpes-Côte d'Azur, France. Iwona works in the following industries: "Food and Beverage Manufacturing". Iwona is currently Marketing Director Ducros France, Benelux & Iberia at McCormick & Company, located in Région de Avignon, France. In Iwona's previous role as a Women International Network - Chair at McCormick & Company, Iwona worked in Warsaw, Masovian District, Poland until Dec 2019. Prior to joining McCormick & Company, Iwona was a Marketing Director CEE (Central & Eastern Europe) at McCormick & Company and held the position of Marketing Director CEE (Central & Eastern Europe) at Poland. Prior to that, Iwona was a Marketing Director Poland at McCormick & Company from Oct 2015 to Mar 2017. Iwona started working as Senior Brand Manager EMEA Seasonings category at McCormick & Company in Warszawa, woj. mazowieckie, Polska in Jul 2012. From Aug 2011 to Jul 2012, Iwona was Participation in Kamis integration team at McCormick & Company, based in France-Poland. Prior to that, Iwona was a Brand Manager Suisse, Belgique et Italie at McCormick & Company, based in Avignon Francja from Jan 2009 to Jul 2012.
Iwona German can be found on Finalscout.com, where members can access Iwona German's email for free. Finalscout is a professional database with more than 500 million business professional profiles and 200 million company profiles.
Iwona German's current jobs
Marketing Director Herbs & Spices category, France, Benelux , Spain & Portugal
Iwona German's past jobs
Leading Employees Engagement Group supporting diversity and inclusion
• Build aligned regional marketing strategy for KAMIS and Galeo in CEE • Create regional synergies in brand positioning &, packaging design • Launch new brand equity 360 campaign incl TVC, digital and in store • Optimise media strategy & campaign performance with agency partners • Implement aligned regional innovation platforms • Optimise product portfolio & drive profitability across region • Create & manage unified CEE marketing team (14 people)
• Build KAMIS and Galeo brands strategy for Polish market • Create non standard communication strategy with dedicated KAMIS TV culinary shows • Lead KAMIS brand full portfolio redesign based on deep consumer understanding • Define & execute innovation pipeline with 30+ NPDs per year • Implement full year promotion and loyalty program for KAMIS 25th anniversary • Manage Poland marketing team ( 6 people)
• Developping seasonings category vision and strategy for EMEA zone • Successfull introduction and strong growth of Grill Mates brand in EMEA between 2012 and 2015 : strong NPDs pipeline, geographical extensions and support plans
•Actively participated in Kamis post acquisition integration team within commercial and marketing workstream
• Swiss, Belgian and Italian brands portfolio management in collaboration with local distributors • Thai Kitchen full brand repositioning and long term strategy definition: shopper and consumer research , segmentation, NPDs, communication (TV and press), redesign and in store support • Establishing and successfull development of specific BBQ offers and partnership with Bell brand in Switzerland • Set up of online presence for McC brands in Belgium and Switzerland for 2010/2011 including new websites, FB and digital support