Jacalyn Hughes
About
Jacalyn Hughes is from Los Angeles Metropolitan Area. Jacalyn works in the following industries: "Publishing", "Marketing & Advertising", "Entertainment", "Wholesale", and "Cosmetics". Jacalyn is currently VP of Sales & Marketing, Auraline Inc. at Auraline Beauty , located in Los Angeles Metropolitan Area. In Jacalyn's previous role as a Director of Sales, Private Label Division at Auraline Beauty , Jacalyn worked in Los Angeles metropolitan area, California, United States until Jan 2020. Prior to joining Auraline Beauty , Jacalyn was a Social Media Marketing Consultant at Little Black Dress Media and held the position of Social Media Marketing Consultant at Greater Los Angeles Area. Prior to that, Jacalyn was a Marketing Manager at Miracle Projects, based in Los Angeles, California, United States from Apr 2011 to Aug 2011. Jacalyn started working as Western Region Sales Manager at Instep Marketing/Z-Card® North America in Greater Los Angeles Area in Jun 2006. From May 2005 to Jun 2006, Jacalyn was Account Manager, Country Home Magazine at Meredith Corporation, based in Greater New York City Area. Prior to that, Jacalyn was a Account Manager, Better Homes & Gardens Special Interest Publications at Meredith Corporation, based in Greater New York City Area from Mar 2002 to May 2005. Jacalyn started working as Media Planner/Advertising Sales Coordinator at TV Guide, Inc in Greater New York City Area in May 2000.
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Jacalyn Hughes's current jobs
Leveraged 15+ years in account management, sales, marketing, team leadership, and business growth to troubleshoot sales infrastructure and implement best practices to achieve record profit and growth such as a 38% annual YoY sales increase (average) for our Private Label Division. Promoted from director-level role to oversee all revenue sources and channels. Streamlined processes/procedures and developed systems to enable organization to be more nimble and respond to the global pandemic. Spearheaded teams to ensure the highest quality customer service while continuously growing market share. Partnered with executive leadership in building, evaluating, and aligning product vision and strategy, as well as leading all sales/marketing functions. Administered VIP private label accounts.
Jacalyn Hughes's past jobs
Originally hired as a social media consultant, within months, requested personally by the company president to serve in a full time role, evaluate current systems, maximize the bottom line, and improve sales processes. Recruited, hired, and mentored customer service and sales personnel — improved customer satisfaction, employee accountability, and drove consistent revenue increases.
Utilized passion for fan engagement, business development, and integrating technology into brand optimization to work with a diverse range of companies within this boutique marketing agency that develops bespoke social media strategies.
Planned, organized, promoted, and coordinated special events for internationally acclaimed author and self-help teacher Marianne Williamson. Spearheaded a fully integrated marketing campaign via blogger relations, live broadcast streaming, on-demand video, social network management, digital and print advertising, and viral marketing. Marketing engagement in 2011 led to her largest event produced (at the time).
Rapidly assimilated a new industry, understanding best practices, targeted audiences, and the competitive market. Within 24 months of hire, spearheaded the opening and overall management of the Los Angeles office.
- Thrived within an extremely competitive market, working for one of the top U.S. media conglomerates (readership of 120M+, paid circulation of 40M+, websites with 135M monthly unique visitors, broadcast TV reaching 11% of U.S. households). - Promoted to a higher level position, overseeing revenue generation for a 1.6M circulation-based magazine. Generated $3.5M in Year One; exceeded monthly budgets 17%+. - Rocketed advertising rates an average of 5%, exceeding the industry standard.
- Averaged 12% over yearly sales quota. - Successfully generated 7 – figures in revenue via a portfolio of 100+ subscription-based magazine titles.
Created advertising flight schedules for TV Guide Channel advertisers ensuring the product purchase cycle, seasonality and placement time intervals met the client's media objectives. Evaluated media plan effectiveness and scheduled make-good schedules to guarantee impressions of media buy were achieved. Obtained and completed Request for Proposals and tracked active advertisements for TV Guide Magazine, Sales Executives.