Jackie Bergin

Associate Instructor for BrainStation's Product Management course. Through this 10-class program, I helped guide students through the fundamentals of product strategy, product marketing, agile methodology, product design, and lean management practices.

• Lead Product Marketing for Squarespace’s Marketing Tools suite. • Support over 30 product launches across all product areas including Squarespace’s first standalone marketing product, Email Campaigns. • Conduct user and market research to make product improvements and inform marketing launch messaging and positioning. • Assist building product roadmaps and defining feature sets. • Serve as a liaison between Product, Creative, and Marketing to execute product launches and produce marketing collateral.

• Developed go-to-market strategies for new product features and helped streamline the announcement process. • Deployed product positioning and messaging that differentiated Squarespace's products in the market. • Participated in competitive analyses and customer research efforts to understand key customer segments and define opportunities. • Ensured Squarespace’s product value proposition and use cases were iterated upon in all customer-facing messaging. • Managed the workflow of ongoing, cross-channel, strategic marketing initiatives.

• Working with an editorial team to contribute pieces.

• Worked with internal and external teams to help produce and publish strategic content, grow brand communities, and consistently optimize executions to increase overall brand engagement and account growth. • Clients include Netflix, Unilever, and Vice partners.

• Created and implemented consumer and brand insight driven social strategies. • Grew and fostered consumer communities and engagement through thoughtful and strategic community management. • Developed brand social tones of voice for a variety of clients in ranging industries.

• Engaged with consumers through daily community management. • Developed consumer and brand insight reports informing creative strategy. • Assisted with the management and sourcing of influencers for experiential influencer campaigns. • Clients include Unilever, and Vice partners.

RTB-Media is a digital advertising technology start-up company headquartered in San Francisco. RTB-Media's platform and services help agencies, start-ups, and brands launch and analyze targeted online ad campaigns across social, search and display ad channels. My duties included: • Crafting weekly blog posts and other content for the start-up’s website to increase engagement with prospective clients. • Creating and implementing social media content calendars for various social media channels including Facebook, Instagram, Twitter and Pinterest. • Attending remote conference calls and meetings with the team in San Francisco to plan strategy and content.

RIT Production Services serves as RIT's internal creative agency. RPS seeks to produce highly creative, high-quality video, photo, web and event support for clients. The organization provides RIT students with work experiences involving hands-on interaction with producers, directors, live environments, engineers, web designers, photographers, and clients to apply and fine-tune their skills. As a Marketing Assistant I worked to: • Create consistent and effective marketing and branding efforts for RIT Production Services. • Collaborate with the RIT Video Production team to establish and manage all social media accounts for the production agency including Facebook, Twitter, Instagram, and Youtube. • Create and curate content through editorial calendars to share through social media channels as well as on the agency's website to share news and content with potential clients and the RIT community.

• Managed the entire Business Department of the monthly student-run and produced Reporter Magazine. • Managed all finances including the publication’s payroll and budget of over $130K for a staff of over 50 students. • Served as an internal communication link between Reporter’s advisors and the Reporter staff. • Planned organization-wide events, manages major organization projects and advises in social media, public relations, marketing and production practices. • Oversaw both the Advertising and Public Relations Manager and Production Manager.

• Created and pitched an integrated marketing communication and branding strategy plan for Serenity House, a non-profit client, along with two fellow interns. • Conducted strategic market research related to business development and client projects. • Pitched stories to the media, tracked media coverage and calculated publicity value for clients such as Frontier Communications and St. John's Community. • Created and planned social media content calendars, writing news releases, media alerts and calendar listings for clients. • Crafted content for the agency's website to attract potential clients and employees. • Attended agency and client meetings.

• Took accurate and detail-rich course notes for deaf or hard of hearing students enrolled at the National Technical Institute for the Deaf: RIT.

• Served as a mentor for first year and transfer students joining the Advertising and Public Relations program. • Assisted students in the program by regularly connecting them to departmental, college and institute resources through a variety of means. • Aided the department with events, as well as, helping plan and implement college-wide events and programs including the RIT School of Communication's first ever student-run conference, Connecting Communications in the spring of 2014.