Jacob Krol
About
Jacob Krol is from New York City Metropolitan Area. Jacob is currently US Managing Editor, News at TechRadar, located in New York, United States. In Jacob's previous role as a Senior Reporter, Consumer Tech at TheStreet, Jacob worked in until May 2024. Prior to joining TheStreet, Jacob was a Senior Editor, Technology and E-Commerce at The Arena Group and held the position of Senior Editor, Technology and E-Commerce. Prior to that, Jacob was a Tech & Electronics Editor, CNN Underscored at CNN, based in New York, NY from Mar 2020 to Mar 2022. Jacob started working as Associate Tech Writer, CNN Underscored at CNN in New York, NY in Dec 2018. From May 2018 to Dec 2018, Jacob was Tech Writer at Mashable, based in New York, NY. Prior to that, Jacob was a Social Media Intern at CNBC, based in Greater New York City Area from Jan 2018 to May 2018. Jacob started working as Founder / Editor in Chief / Tech Reporter at NJ Tech Reviews in New York, NY in Jun 2010.
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Jacob Krol's current jobs
Jacob Krol's past jobs
Leads a team responsible for planning, developing, and editing original content for CNN’s consumer tech vertical. Conceptualizes and assigns stories in the form of draft news hits, deal posts, roundups, product reviews, and buying guides. Ensures content meets performance metrics for SEO, conversion, revenue generation, and audience engagement. Influences overall testing and content strategy for the vertical, while driving conversations aimed at elevating Undersocred tech as a top-performing section and revenue generator. Appointed interim editor, overseeing programming for all Underscored content across CNN proper (web, mobile, app).
Test drove new devices within the consumer tech vertical and developed topical stories in the form of news articles, how-to guides, utility pieces, product reviews, features, and long-term trials. Leveraged extensive network of PR professionals and tech brands to secure exclusive assignments and pre-briefs. Drafted article on the iPhone “Shake to Undo” feature that garnered the number-one spot on Apple News. Appeared as a weekly presenter on consumer tech trends for Mashable’s “Technically Speaking” podcast.
Managed CNBC’s online presence across LinkedIn, Facebook, Twitter, Instagram, and YouTube channels. Set up live streams, video, and content promoting trending topics in consumer tech, cryptocurrency, and entrepreneurship.
Launched an online platform for tech news and reviews, managing all aspects of operations, content, and marketing. Built relationships with PR contacts to secure exclusive review units with Apple and other leading tech brands. Shot, recorded and edited original content for the website, podcast, and YouTube channel.
Created and promoted content highlighting trending moments from daily news broadcasts. Drafted articles and digital copy, coordinated and edited video streams, and cut segments for social media feeds (Facebook, Twitter, Instagram).
Pitched story ideas and compiled content (imagery, captions, video) for social media tied into daily news segments and trending topics. Additionally mentored and onboarded incoming interns.
Developed content including breaking news articles, features, comprehensive reviews, first takes, video scripts, and galleries for CNET Reviews and CNET News. Planned, pitched, and vetted products for the CNET Magazine Gift Guide.