Jade Maitland (Thomas)

Primer is the unified infrastructure for global payments and commerce. With unrivaled freedom and visibility across the payments and commerce ecosystem, Primer equips merchants with the tools to effortlessly optimize performance, build at pace, and capture untapped revenue to achieve unstoppable growth Operating in over 35 countries, Primer works with global brands in retail, travel, ticketing, and fintech, and backed by the likes of Tencent, Iconiq, Accel, and Balderton.

Yapily builds infrastructure for financial innovation. We provide the infrastructure and tools so that innovative tech companies can build better products. We know our customers want secure, scalable and reliable Open Banking connectivity. So that is what we continue to build.

Providing a foundation to help entrepreneurs of all walks of life to build their dream startup. Through communal workspaces, Launch22 is a dedicated community of entrepreneurs, supported via expert mentors and workshops. We learn from, and support, one another through startup challenges to help to achieve business success.

AdviseInc helps the healthcare industry to make sense of billions of spend data. We drive greater efficiency for the healthcare system, enabling spend to stretch further – and making a positive contribution to society.

Jade is the Global Head of Marketing for the UK’s fastest growing scaleups. During this role, Jade has seen several successes including launching a new website, expanding the brand internationally, and leading Quantexa’s first-ever tech conference. Jade contributed to the success of QuanCon by bringing together 6 industry experts and a 300-person audience, made up of Tier 1 global organisations, partners, investors, media and prospects. Keeping ahead in a fast-paced market, Jade has grown an international marketing team of five people to accelerate and amplify the Quantexa message. Building and shaping personal brands across the business, Jade works closely with C-level management to align the marketing strategy with the company’s growth ambitions.

Jade was the first person in the Marketing team at Quantexa. To accelerate Quantexa in the marketplace, Jade quickly established and expanded PR programmes worldwide. Her biggest achievement is driving a customer story with HSBC, which secured Tier 1 coverage in The Financial Times and supported the backing of Series B funding of $20m.

Jade was the Marketing Manager for a cutting-edge technology for data centres. During her time at ICEOTOPE, Jade launched and unveiled its first-product line at an event roadshow across Europe. She also led an entire company rebrand and website build, designed to stand-out in a conventional marketplace. Jade sourced and setup the company’s marketing automation system and created campaigns to align the technology value propositions with target industries. Managing the marketing budget, Jade worked creatively with advocates and partners to maximise the company’s marketing efforts.

Focusing on brand development for the key areas of the business as well as project managing the company's marketing activities. Main activities included copy writing of blogs and newsletters, social media management as well creating and analysing effective Ad Word and PPC campaigns. Drawing on external resources, I was also responsible with project managing outsourced PR, and a full website design and build.