Jadi Anderson
About
Jadi Anderson is from Perham, Minnesota, United States. Jadi works in the following industries: "Telecommunications", "Food Production", and "Consumer Services". Jadi is currently Director of Product Innovation at Kenny's Candy & Confections . In Jadi's previous role as a Director of Marketing and Product Development at Kenny's Candy & Confections , Jadi worked in Perham, MN until Jun 2025. Prior to joining Kenny's Candy & Confections , Jadi was a Business Manager at Kenny's Candy & Confections and held the position of Business Manager. Prior to that, Jadi was a HR Generalist at Arvig from Oct 2011 to Sep 2013.
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Jadi Anderson's current jobs
Own the innovation and commercialization pipeline for a $110MM confectionery portfolio — concept and business case through formulation, scale-up, and launch. • Grew innovation from 1% to 20% of portfolio share across 12 new formulas • Built the company's stage-gate NPD system end to end: six gates, intake and RACI governance, project brief templates, and the R&D-to-commercialization operating model • Established the R&D Center of Excellence — development standards, departmental playbook, onboarding, and decision rights • Directed clean-label reformulation portfolio-wide (synthetic dye replacement), building formula cost-comparison tooling to hold margin against shifting compliance requirements • Led creation of co-manufacturer and equipment evaluation tools to de-risk purchase and launch • Lead a cross-functional team of five across R&D/product development • Own product cost optimization, and SKU rationalization
Jadi Anderson's past jobs
Led marketing and product development for a $110MM confectionery portfolio sold across club, mass, grocery, convenience, and ecommerce — owning brand strategy, the new product pipeline, and a team of nine. • Owned brand positioning and messaging architecture portfolio-wide, holding a consistent voice across retail, Amazon, DTC, social, and packaging — and wrote the creative briefs that aligned designers, copywriters, and agency partners around a single platform. • Turned consumer insight and category whitespace into launched products, running development and go-to-market from concept through shelf. • Built integrated campaigns across paid, owned, earned, social, influencer, and CTV: influencer ROI to 14.7:1 (+36.6% YoY), consumer engagement to 16.97%, social following +218.8%. • Launched DTC (Shopify) and marketplace channels (Amazon, Walmart 3P) from scratch — site build, merchandising, pricing, agency cadence — growing online sales 20% YoY. • Stood up the email and lifecycle program from zero, reaching ~57% open rates and 13.9% conversion, roughly 8x the 1.74% industry average. • Owned shopper and trade execution across club, mass, drug, grocery, and convenience — pallet displays for Costco and Sam's Club, freestanding displays, endcaps, and POS — and introduced Display Ready Cases that strengthened shelf presence while cutting COGS. • Partnered with Sales on retailer-specific growth strategies, integrating SPINS and Nielsen syndicated data into positioning-led decks that drove distribution and velocity. • Built the marketing KPI tracker and standardized period-end reporting that tied spend to results, and reduced non-working program dollars 56% vs. prior year. • Developed and coached a team of nine — designers, digital and product marketers, and commercialization coordinators — plus external agency partners.
P&L ownership and day-to-day management of company functions including supply chain, product development, quality & regulatory, and personnel management.
Executed responsibilities across a wide-variety of Human Resource objectives, including benefits and FMLA compliance, payroll, onboarding, recruiting, policy guidance.