James Fairclough

Non Executive Director of Which? Limited, the UK’s consumer champion. Supporting the board on governance, strategy and long-term public trust, with a focus on consumer outcomes, independence and accountability.

Chair of the Board of Trustees, providing leadership on governance, strategy and external confidence.

Co-founder of TWINii, turning a person’s body of work into personal, AI-powered conversations. Building the business alongside the other founders, with a focus on proposition development, partnerships, commercial strategy, fundraising and growth. Authorised by the person, grounded in material they choose and built around boundaries they control.

Chair of a fast growing legal business transforming how employment law is delivered, combining AI enabled efficiency with standout client service and trusted branding. • Providing board leadership on strategy, innovation and governance • Supporting scale up while safeguarding five star service, trust and client confidence • Protecting the group’s distinctive market position and IP

Chair of Furthr, a purpose-led B Corp sustainability business helping organisations turn climate ambition into measurable progress. • Supporting the founders and leadership team on strategy, growth and governance • Helping develop partnerships with businesses, platforms and institutions • Keeping purpose, sustainability and trust central as the business grows

Trustee and Director since 2021, shaping governance, fundraising and long-term strategy at one of the UK’s most recognised charities, supporting children and young people in every community across the UK. • Chair, Commercial Advisory Group, supporting national partnerships and sustainable income • Previously chaired the Nominations and Remuneration Committee, supporting strong governance and succession.

Chair of Kindred, a global commerce infrastructure company connecting AI platforms, browsers and apps with merchants, offers and services worldwide. • Chairing the Board through a period of international growth and strategic partnerships • Supporting the founder and leadership team on strategy, governance, capital allocation and growth • Helping embed trust-by-design principles across AI, advertising and commerce • Working with management to build Kindred into a leading commerce infrastructure platform for the AI era

Trustee of a national charity funding research, advocacy and support for people affected by blood cancer, contributing to governance, strategy and long-term sustainability. • Supported the merger that created the current Leukaemia UK • Supporting partnerships and major fundraising events, including Who’s Cooking Dinner? and The Mini Masters

Appointed Interim Chair during a period of transition, ensuring continuity of leadership, strong governance and external confidence.

Chief Executive of AA Financial Services, leading the group’s consumer finance businesses. Oversaw strategy, growth, product, marketing and partnerships across lending and savings, guiding transformation and customer innovation in a highly competitive sector.

Chief Executive of one of the UK’s largest digital car marketplaces. Led strategy, growth, product, marketing, sales, partnerships and operations, accelerating performance and navigating a complex automotive landscape.

Directed multinational sales operations across Europe and emerging markets. Built high performing teams and delivered sustainable revenue growth.

Served on the board of the leading global kids’ digital media platform, supporting governance, growth and international expansion. Helped the company scale while safeguarding compliance and child digital safety standards, leading to its acquisition by Epic Games.