James Grant Hay

The Connected TV Marketing Association (CTVMA) is the global industry trade body of the advertising, media and entertainment sector, to educate industry professionals in the commercial opportunities of connected TV platforms. Our current membership comprises of a select committee (including OEMs) represented by chapter appointed country presidents. Duties include: • Partnering with major international streamers, media brands, networks, agencies, studios, and CTV device manufacturers to align and deliver on coordinated global CTV glossary with digital media publishers. • Identifying and evaluating connected TV data research projects with key industry stakeholders to promote the strategic direction and growth of the connected TV streaming industry ad ecosystem alliances. • Overseeing all of CTVMA’s industry briefings, membership meetings, workshops, networking and outreach programs, and maintaining the financial administration of membership, certification and accreditation. • Facilitating business channel trade for S&P 500 members via the production of industry briefings, quarterly meetings with relevant CTVMA news website content, virtual seminars, and sponsored online events. • Driving global thought leadership on the evolving CTV landscape with media outlets and advocating with key PR industry stakeholders. • Delivering SDK protocol guides for smart TV app development with VAST creative ad formats for WebOS, Tizen, tvOS, Android and FireTV. • Analysing and forecasting global subscriber trends, content strategies, audience measurement data and key TMT drivers in the sector. • Publishing annual market research and quarterly newsletters to report the growth of CTV advertising and MAU subscription TV revenues. • Strategic commercial advice for multi-platform clients with app ecosystems across ANZ, U.S. UK and EU, including streaming, pay, FTA. • Regular attendance and panelist of consumer adtech trade shows including CES, Cannes Lions and NAB contributor.