James Pryer

Lead buying strategy across a global menswear business, influencing category performance and trading outcomes across UK, EU and US markets Led collaborations with music artists, athletes and brands, helping drive relevance with the customer and supporting overall growth Led and developed a 40-person buying organisation Partner with Design and CEO to define and evolve product direction, including development of a distinct US-focused product handwriting Defined and implemented core product architecture across Streetwear, Essentials, Going Out and Activewear Introduced “Triangle” customer framework (Commercial, Trend, High Fashion) to improve product relevance Drive margin optimisation and product performance through supplier strategy, open costing, and product engineering Implement accelerated production and sourcing processes to reduce lead times and improve trading agility Built and scaled a global sourcing network across 10+ countries Identify opportunities across product and digital to improve performance and customer experience

Played a key role in scaling BoohooMAN into a global menswear brand Built and diversified global supplier base across Turkey, Pakistan, China, UK and UAE Supported key brand collaborations, contributing to brand growth and customer engagement Introduced open costing models to improve margin transparency and supplier accountability Led international sourcing strategy through supplier expos and factory partnerships Strengthened alignment across buying, design, and trading to improve product performance

Played a key role in scaling BoohooMAN into a global menswear brand Built and diversified global supplier base across Turkey, Pakistan, China, UK and UAE Delivered collaboration-led product ranges, helping build brand relevance and connect with core customers Introduced open costing models to improve margin transparency and supplier accountability Led international sourcing strategy through supplier expos and factory partnerships Strengthened alignment across buying, design, and trading to improve product performance

Sales & Business Development – Drove revenue by supplying high street retailers with trend-led womenswear at competitive price points, while actively securing and onboarding new accounts. Account Management – Built and maintained strong client relationships through regular engagement, in-person meetings, and travel across the UK & Ireland to negotiate and close deals. Showroom & Visual Merchandising – Led the presentation and merchandising of the showroom to showcase ranges effectively and support sales conversion.

Buying & Sourcing – Travelled to Dubai and China to source ladies’ fashion accessories, managing supplier selection, negotiating cost prices, and placing orders aligned to margin targets. Supplier Management – Built and maintained strong relationships with manufacturers, coordinating meetings and ensuring product quality, timelines, and commercial terms were met. Account Management – Maintained regular communication with customers, providing updates on shipments, new product launches, and resolving any issues efficiently. Commercial & Finance Admin – Managed end-to-end order processes including raising purchase orders, invoicing, and overseeing payments.