Jan Paul Jeffrey

Responsible for all marketing and PR for the Jetstar Group across South East Asia. Jetstar (owned by the Qantas Group) is one of Asia Pacific's biggest low cost carriers, with airline run out of Australia, New Zealand, Japan, Vietnam and Singapore. Jetstar is consistently voted the best low cost carrier in the region and provides millions of passengers with low fares, every day. Jetstar is part of the Qantas Group.

Reebonz is an online platform for buying and selling luxury products. Modelled around the concept of 'accessible luxury', to consumers through our internet platform, which includes localized versions of our website, www.reebonz.com, and our Reebonz mobile application, complemented by our offline channels. Members can shop on web or mobile for an exciting collection of new and pre-owned luxury merchandise. Samuel Lim, Daniel Lim, and Benjamin Han co-founded Reebonz in March 2009, starting the company with 18 employees. Today Reebonz targets customers in the Asia-Pacific region, and is a market leading online luxury sales company in Southeast Asia consisting of over 300 staff. Reebonz has local presence in eight core Asia Pacific markets (Singapore, Malaysia, Indonesia, Taiwan, Hong Kong, Thailand, Australia and South Korea) Role Reporting directly to the CEO, lead the marketing function across all markets focused on putting consumer insights at the center of the business. Leverage big data, growth hacking, personalization, CRM, and marketing automation to optimize marketing spend and accelerated growth. • Lead full brand equity across all markets managing 30+ full time employees • Full business development and P&L responsibility for Singapore and Middle East both online and offline channels • Lead bringing paid digital marketing expertise in house, SEM, SEO, Display, Remarketing, Social etc. across Web, mobile web and App • Lead development of customer segmentation to drive customer acquisition costs down and increase customer life time values behind onsite/offsite personalisation and marketing automation • Develop coaching, mentoring, development behind Reebonz Marketing University talent program

Leader for the #1 Professional Products company with responsibility for all functions, 100+ full time staff, and represent professional products division in Thailand country boardroom. • Responsible for all functions, top and bottom line delivery and 100+ Full time staff • Develop and implement breakthrough Vision, Strategies, Action Plans, budget and achievement of all P&L lines • Directly manage a portfolio of Haircare brands Kerastase, L’Oreal Professional and Matrix • Coach, mentor, develop and manage the talent program.

Leader of regional team consisting consumer marketing, trade marketing, consumer communications, Operations, Personnel and Finance for all L’Oreal American salon Professional Brands in 12 markets in Asia reporting directly to Asia business leader. • Lead Commercial, Marketing, Education, Operations, Personnel and Finance teams in 12 Markets, China, Japan, Australia, New Zealand, India, Hong Kong, Taiwan, Thailand, Philippines, Indonesia, Singapore, and Malaysia. • Develop and implement breakthrough Vision, Strategies, Action Plans, budget and achievement of all P&L lines • Lead new product development, route to market design and Brand communications to build trial from stylist (B2B) and trial in salon (B2C) • Directly manage a portfolio of brands including Matrix, Redken, Pureology, essie, • Coach, mentor, develop and manage the talent program.

Leader of Market Operations team consisting consumer marketing, trade marketing, consumer communications, for all P&G salon Professional Brands sold via distributors in 10 markets in Asia reporting directly to Asia business leader. Results Net sales 116 Index vs. YA in market growing at 3%, Profit 120 Index vs. YA. Lead globally best in class launch of new brand Clairol Professional exceeding booklet target Index 114. • Lead 10 Markets Hong Kong, Taiwan, Thailand, Vietnam, Philippines, Indonesia, Singapore, Malaysia, Sri Lanka, Brunei. • Lead the transition of 5 affiliate markets to distributor organisations • Lead a Marketing Team of 6 people direct and 15 indirect to design and develop best in class marketing plans across 3 brands • Develop and implement breakthrough Asia distributor Vision, Strategies and Action Plans. • Lead a Brand communications team with focus on building trial from stylist (B2B) and trial in salon (B2C) • Directly manage a portfolio of brands including Sebastian Professional, Wella Professional and Clairol Professional • Leading the creation of a Winning culture to turnaround the business • Coach, mentor, develop and manage the talent program for the marketing team. • Lead the development of an annual & monthly planning process to deliver company goals.

Lead the development of the “go to market” strategy for lead region and number one global priority launch of new brand Clairol Professional In Asia through leading a Multi Functional team consisting of consumer marketing, trade marketing, consumer communications, product supply, Education, finance and consumer research to define, design and execute best class launch with focus on key markets China, India and Indonesia. Results: Awarded recognition shares for best in class plans and tools reapplied globally (only award top 3% of organization) • Identify and select distributors in Asia with competitive advantage vs. Key competitors • Development of Best in Class Go to Market Plan and tools that were reapplied globally • Develop and implement breakthrough Vision, Strategies and Action Plan • Design Sales organizations in each market to deliver vision

Lead the relaunch of Wella Professionals in 15 markets Asia/Pacific, including brand equity, strategy, target audience, holistic design and communication toolbox development and short/long term initiative master plan. Also cover China country Brand manager role for 14 months with 5 direct reports. Responsibilities: • Directly manage the Wella Professional portfolio across 15 Markets Asia/Pacific. (China, Japan, Australia, India, New Zealand, Hong Kong, Taiwan, Thailand, Vietnam, Philippines, Indonesia, Singapore, Malaysia, Sri Lanka, Brunei) • Lead Wella marketing function across all markets inAsia/Pacific 10 people directly and 35 indirectly in each country. • Coach, mentor and manage directly the Wella regional Marketing team of 10 people responsible for designing and developing best in class marketing plans across the portfolio of 3 brands with focus on building trial from stylist (B2B) and trial in salon (B2C). • Developed and implemented breakthrough Wella Professionals relaunch in Asia with complete brand equity restage of brand equity, strategy, target audience, holistic design and communication toolbox development and short/long term initiative master plan. • Lead the development of an annual & monthly planning process to deliver company goals.

Lead the Australian and New Zealand market leading professional haircare brand PPS Hairwear across 25 markets including new product development, brand equity, strategy, target audience, holistic design and communication toolbox development and short/long term initiative master plan from R&D to finished product. • Step changed brand growth from 109IYA vs. market 101IYA index growth • Created new Prestige PPS brand C4U from R&D to shelf including formula selection, packaging design, , brand equity, strategy, target audience, holistic design, in store design and communication toolbox • Developed breakthrough PPS Aroma essential relaunch with complete brand equity restage of brand equity, strategy, target audience, holistic design, in store design and communication toolbox