Jane Horner
About
Jane Horner is from Milwaukee, Wisconsin, United States. Jane works in the following industries: "Marketing & Advertising", "Consumer Goods", and "Building Materials". Jane is currently Vice President - Account Strategy at DCI Marketing, located in Greater Milwaukee Area. In Jane's previous role as a Sr. Director of Marketing at DCI-Artform, The DCI Marketing Group, Jane worked in Greater Milwaukee Area until May 2017. Prior to joining DCI-Artform, The DCI Marketing Group, Jane was a Internet Marketing Manager at Owens Corning and held the position of Internet Marketing Manager at Toledo, Ohio Area. Prior to that, Jane was a Account Supervisor at Fahlgren, Inc., based in Toledo, Ohio Area from Jan 1997 to Jan 1999. Jane started working as Communications Specialist - Plumbing North America at Kohler Co. in Kohler, WI in Apr 1993. From Jul 1989 to Apr 1993, Jane was Copywriter at Kohler Co., based in Kohler, WI.
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Jane Horner's current jobs
Jane Horner's past jobs
• Lead the strategic development of digital merchandising, direct marketing, CRM, custom publishing, retail promotions and owner loyalty programs for Fortune 500 clients in the automotive, consumer electronics, sporting goods and DIY segments. • Create innovative, data-driven marketing communications programs that deliver targeted messages over the course of the owner life cycle. • Develop marketing strategies, program logic and content for in-store digital merchandising solutions and online marketing programs. • Leverage brand insights, primary and secondary research, customer analytics, segmentation and modeling to deliver solutions that are strategically relevant and deliver measureable ROI. • Drive new thinking across the organization regarding emerging marketing techniques, process improvements and industry best practices.
• Responsible for developing the company’s web marketing strategy and delivering measurable results. • Managed all of the company’s marketing-focused web sites including www.owenscorning.com, www.owenscorning.net, and www.culturedstone.com • Managed search engine marketing and online advertising programs across business segments. • Coordinated the efforts of strategic marketing, IT, creative agencies and development partners to ensure our web sites were strategically sound, fully integrated, user friendly and structurally stable. • Worked with customers and industry sites to develop Owens Corning content for their sites.
• Provided clients with full range of marketing services including consumer and trade advertising, channel marketing programs, web design, multi-media programs, database development and branding strategy. • Served as the primary interactive marketing resource in the agency’s Toledo office for all clients and new business development. • Established strong relationships with clients as a strategic marketing partner. • Established partnerships with other agencies to facilitate collaboration on my clients’ projects.
• Responsible for strategy and creative development of all promotional literature for the U.S. plumbing division, including brochures, catalogs, direct mail and point of purchase materials. • Managed the production and distribution of more than 100 literature skus, totaling more than 5.5 million pieces annually. • Implemented inventory procedures that reduced annual production costs by 10 – 15%. • Participated in cross-functional team to determine initial company strategies in interactive media.
• Provided creative development and copywriting for the company’s plumbing, hospitality, engine and generator divisions. • Demonstrated writing versatility by producing collateral pieces, catalogs, national and local print advertising, corporate videos, radio spots, retail displays, signage and trade show support materials.