Janeane Ardolino

• Created and executed all marketing initiatives in the USA market to facilitate brand building and successful product launches for both sports nutrition and Oxyshred Energy beverage. • Responsible for strategizing and executing diverse marketing channels, including digital, shopper marketing, and experiential marketing growing the brand by over 30%. • Develop and implement groundbreaking marketing campaigns tailored to the specific needs and preferences of the USA market, propelling brand awareness and customer engagement and drive to purchase and growth up to 15% based on category. • Create and implement tailored social media campaigns in collaboration with influencers and athletes to amplify brand messaging and retail promotions. • Provide guidance and support to influencers and athletes to ensure brand alignment and message consistency across platforms. • Forge robust alliances with pivotal stakeholders, encompassing internal teams, external agencies, and industry partners, fostering unparalleled collaboration to propel shared success.