Janeth Velazquez

-Collaborate with internal and external stakeholders, including agencies, talent managers, and VIP creators, fostering lasting relationships through exceptional interpersonal skills during events, dinners, and email communications. - Use data and knowledge of beauty trends and social media culture to strategically research and identify talent/influencers for campaigns, gifting, event activations, and meeting brand objectives that maximize ROI and achieve campaign KPI goals. -Effectively handle the creation and negotiation of 100+ contracts annually, along with briefs and reviewing content. Additionally, collaborate with our internal international team to skillfully manage budgets of $250,000+, driving full-cycle campaigns to triumph within 6-weeks. -Strategically identify and outreach to new talent using social media platforms and Tribe Dynamics in order to drive brand campaigns, viral content, organic gifting and event activations. Achieving quarterly campaign KPIs by over 100% while maximizing ROI. -Compile, analyze, and assess data metrics, including EMV, to deliver precise performance reporting for collaborations. Utilizing these insights, we strategically plan for future VIP events, collaborations, initiatives, and paid beauty partnerships. - Collaborate on large projects such as first ever Co-Brand with world wide macro influencers. Initiative that included the planning of travel & accommodations, photoshoots, dinners, paid social collaborations, and assistance in payment logistics. - Contributed to coordinating 3+ multi-day product launch photoshoots, managed on-set logistics with photographers, models, makeup, hair, and fashion stylist. Took on extra tasks when needed. -Create video content and provide insightful guidance for our YouTube channel project, focused on educating customers on our products. -Adaptable, I quickly developed a product training manual to train 8 staff members for a popup event & MUA’s at our Coachella activation.