Janice Morris

Manage and lead strategic marketing and revenue relationships with dozens of top media companies and personalities. Drive deals for creative content and sponsorships, aligning with editorial, sales, legal, and marketing teams. Evaluate content for acquisition, execute contracts and renewals, and negotiate on pricing and revenue. Advise partners on social and editorial strategies including best practices, new uses (e.g. Spaces audio, Fleets), innovation, and noteworthy executions, including new programming for IAB NewFronts presentations and marquee live events including the Oscars and New York Fashion Week.

Drove deep-rooted growth in organic and marketing partnerships with top publishers and high-profile talent, including chefs, authors, and TV/movie personalities. Oversaw creative content capture with thought leaders and celebrities at events, from the Golden Globes and James Beard Food Awards to political conventions. Ideated first-to-market opportunities on emerging platforms (e.g. Twitter Moments, Periscope) and created product marketing guides, led presentations, and represented Twitter in the industry, including at the National Magazine Awards, SXSW, and in press. Established blueprint for lifestyle expansion at Twitter, aligning with global teammates from UK to India on strategy and planning. Launched Twitter’s first-ever influencer programs, including the chef-driven Twitter Food Council, and built out onsite talent activations and interactive consumer spaces, including at the New York and South Beach Wine & Food Festivals.

Led editorial, video, product, and social strategy and content for Time Inc.’s suite of top-grossing, culturally relevant digital brands (including People.com, People StyleWatch, CelebFood). Built a team of 75+ staff and steered a cross-functional management team, including consumer marketing, audience, business development, and other internal stakeholders. Focused on insight- and data-driven content growth and audience expansion. Led site redesigns resulting in increased engagement, referrals, and video views, and transitioned publications to mobile- and social-first strategies. Netted accolades for Digital Team of the Year (min), Entertainment Site of the Year (Eddie), multi-year AdWeek Hot List including site of year, two-time ASME editorial excellence nominee. -Additional Experience- Branding and Expansion: Launched and led branding of new verticals, including lifestyle, pets, and trending news, and modernized traditional People brand franchises. Guided purpose, strategy, and aesthetic for standalone and special content, from new apps and newsletters to video franchises and site sections, and worked closely with sales to bring opportunities to market. Led editorial development for Time Inc's first tiered subscription membership products, collaborating with research and marketing to test and prove success with consumers. Video Commerce: Integrated Time Inc.’s first foray into video commerce with technology company Joyus, requiring editorial buildout of new fashion market team, consumer research, design testing, and staff learnings, as well as internal CMS tools. Partnerships: Developed organic and revenue-first integrations with both established partners (e.g. television and motion picture academies, Dick Clark Productions, ABC, Warner Brothers) and UGC startups (e.g. Minted, WhoSay).

Led editorial planning and development for news and features; edited and wrote stories and specials; managed staff of digital writers and editors. Worked closely with sales and marketing teams to drive new packaging and revenue and increase traffic and subscriptions.