Jared Baker
About
Jared Baker is from Seattle, Washington, United States. Jared is currently Chief Growth Officer at Sonrava Health. In Jared's previous role as a SVP, Global Growth Marketing at Orangetheory Fitness, Jared worked in Seattle, Washington, United States until Sep 2025. Prior to joining Orangetheory Fitness, Jared was a Vice President, Marketing at Freshly and held the position of Vice President, Marketing. Prior to that, Jared was a Head of Marketing, Insights & Creative - Amazon Go at Amazon, based in Greater Seattle Area from Feb 2020 to Oct 2021. Jared started working as Head of Channel Marketing - Prime at Amazon in Greater Seattle Area in Jun 2016. From Nov 2015 to May 2016, Jared was Vice President of Marketing at Impact Confections, Inc., based in Madison, Wisconsin Area. Prior to that, Jared was a Senior Director (General Manager) - Oscar Mayer Cold Cuts at Kraft Foods Group, based in Madison, Wisconsin Area from Jun 2014 to Oct 2015. Jared started working as Senior Director (General Manager) - Oscar Mayer Hot Dogs & Bacon at Kraft Foods Group in Madison, Wisconsin Area in Dec 2013.
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Jared Baker's current jobs
Jared Baker's past jobs
Led the growth marketing team for Orangetheory Fitness. Responsible for lead generation, member growth, media strategy, winback program, lifecycle marketing, and member insights
Led performance marketing, brand marketing, and creative teams for the largest prepared meal delivery service in the U.S. Accountable for nine-figure marketing budget, driving member acquisition, engagement, retention, and winbacks.
Led marketing and innovation for a privately held confection company manufacturing the WARHEADS and Melster brands.
Led strategy and P&L management for largest category at Kraft Foods, Oscar Mayer Cold Cuts. Accountable for delivery of all metrics on the P&L. Developed three-year strategic plan. Responsible for all advertising and consumer communication strategy (including video, print, digital and social). Led team of nine marketers.
Led business teams for two categories responsible for over $1B in revenue. Responsible for strategic planning, consumer communication strategy, new product pipeline and P&L management for both categories. Led team of seven marketers.
Led business teams for two categories responsible for over $1B in revenue. Responsible for strategic planning, consumer communication strategy, new product pipeline and P&L management for both categories. Led team of six marketers.
Led cross-category strategy that covered a range of initiatives from animal welfare policy to Oscar Mayer brand communication.
Led Lunchables category business team to three years of significant top and bottom line growth. Launched new product platforms - Lunchables with Fruit and Lunchables Uploaded. Grew household penetration and market share. Improved brand perceptions among both moms and kids.
Led Lunchables category business team to three years of significant top and bottom line growth. Launched new product platforms - Lunchables with Fruit and Lunchables Uploaded. Grew household penetration and market share. Improved brand perceptions among both moms and kids.
Led Oscar Mayer Hot Dog business team. Launched Oscar Mayer Selects Hot Dogs, which earned IRI New Product Pacesetters award.
Led advertising and consumer promotions for the Oscar Mayer Cold Cut and Hot Dog categories, including strategy development, creative execution, and budget management.
Initiated new product pipeline work for the OM Cold Cuts category, which led to the launch of Oscar Mayer Carving Board meats in 2011. Led new product development process for South Beach Living Sandwiches and Oscar Mayer Fast Frank Sausages.
Managed advertising and consumer promotions for the Oscar Mayer Cold Cut and Hot Dog categories, including strategy development, creative execution, and budget management.
Led business planning and forecasting for the largest individual category at Kraft Foods.
Served on the launch team for a new natural/organic brand with product offerings across six categories.
Served on the launch team for a new natural/organic brand with product offerings across six categories.
Marketing Intern – Children’s Tylenol/Children’s Motrin Brand
Managed subscription marketing programs and advertising sales for a scientific publisher. Marketing Manager - 12/01 - 6/01 Circulation Coordinator - 6/00 - 12/01
Managed day-to-day operations for local graphic and printing company.
Managed marketing programs for pharmaceutical and medical device company.