Jared Brody

Same role as at Resident, different company name.

Additional responsibilities of CRM management (eMail, SMS) and managing spend for Ashley Furniture via an internal agency. Ashley Furniture acquired Resident in March of 2024.

Responsible for all paid customer acquistion and growth through digital and offline channels... SEM, Paid Social, Programatic, OTT/CTV, Linear TV, Video, Audio, Direct Mail, etc., inclusive of creative development. Almost 100% of media buying handled by in-house remote teams under my management. Resident brands include Nectar Sleep, DreamCloud Sleep, Awara Sleep and Siena Sleep, as well as others in bedding and home furnishings.

Responsible for overall platform health, working with all teams across the revenue organization, operations, product/engineering and business intelligence. Analyze macro and micro trend data daily to catch anomalies and ensure the platform and LiveIntent exchange function optimally. Contribute to product roadmap planning and liaise with technology partners to assess impact of deployments on the platform and exchange.

Managed operations and optimizations for the over 2,500 brands that make up the LiveIntent Exchange of 7B+ monthly impressions. Worked with Brands like Bombas, Wayfair, Allbirds and hundreds more to help them achieve performance goals for new member acquisition and marketing goals for customer relationship management. Helped Publishers like The New York Times, The Washington Post, Hearst and thousands more to optimize yield on newsletter inventory with a mix of direct sold and programmatic advertising.

DTC subscription and traditional ecommerce health and beauty marketing Atlantic Coast Brands is a Direct To Comsumer health and beauty marketer of clinically tested products designed to deliver real results for its more than 10 Million customers worldwide. Sales channels include retail, digital, home shopping networks, print, radio and DRTV. Flagship brands include Keranique, Christie Brinkley Authentic Skincare, Hydroxatone and Miracle Skin Transformer. Responsibilities: Ecommerce, Customer Subscription Acquisition, Customer Retention, CRM, Marketing Analytics, Online creative and project management, SEM, SEO, Paid Social, Social Community Management, Email Marketing (Retention & Acquisition), Business Development, Display Retargeting, Online Testing & Reporting, Web Site Development, Content Development, Brick & Mortar Retail Support

DTC subscription pet plan start up Direct To Consumer Marketing: • Customer subscription acquisition across numerous channels, including online conversion rate and inbound call optimization. Grew active subscriptions 670% • Implemented CRM programs including member on-boarding, refer-a-friend programs, newsletters and win-back campaigns • Managed member retention and LTVs, increasing retention 22% • Generated content marketing strategies to drive awareness of issues facing pet owners today Operations: • Responsible for all PetPlus operations • Led new site build from initial creative concepting to QA • Implemented new CRM billing and e-commerce platforms, Email Service Provider and data reconciliation procedures, incresaing product utliziation 400% • Streamlined order fulfillment Branding: • Brand positioning and identity • Continually evolved brand, adding new member benefits, unique and exclusive products and experts for content contribution • Aligned brand with non-profits helping pets, a major brand tenet, through numerous charitable initiatives Leadership: • Worked closely with C-level executives to establish KPIs and report results to Goldman Sachs management board (PetPlus is a Goldman Sachs Investment Partners Company) • Worked with all teams including IT, Creative, Finance and Customer Service to ensure all departments worked towards budgets and forecasts

Palm Frites, The Original Coconut Fries are a one of a kind healthy snack. They are made from young organic Thai coconuts with exotic spices, herbs and naturally harvested sea salts from around the globe. All sourced responsibly. All non GMO. Palm Frites are organic, vegan, gluten free, dairy free, soy free, wheat free with no added preservatives. They are not fried, baked, toasted or popped, but made the right way so vital nutrients remain intact and can be processed by your body the way they were meant to be. • Responsible for all marketing, sales, operations, technology and business development

• Established content sites in 5 main fields through content marketing and lead generation - Health & Wellness, Insurance, Finance, Technology & Education • Created and managed email marketing programs including newsletters, automated CRM campaigns and product emails • Created native advertising opportunities for existing Zeta clients on sites and in email programs • Monetized site traffic and user base

Latest project: DTC subscription nutritional supplement brand Developed and implemented Direct To Consumer strategies in marketing, analysis & optimization, audience development, online customer acquisition & retention, SEO, SEM, website development, offline/online media buying, display media, social media, affiliate programs, direct mail, lead segmentation and performance measurement. Clients: SI.com (Time Warner), Dotmenu (now GrubHub), mom365, Life Extension Foundation, Access Network, Designed By Dean, Art Neighbor, Aesthetic Institute of New York, Weiss Foot & Ankle Center. Worked extensively with former Mr. America, Dean Tornabene to launch the next generations of his health and wellness supplements. With a career that has spanned nearly three decades, Dean is one of the most successful and influential people in health and fitness in recent memory. Dean is a trainer to the stars, inventor (the Ab Rocker, Ab Swing, Bun & Thigh Roller and more) and product formulator. Dean began formulating supplements in the 80’s, mainly for himself and for major companies in the space like HerbaLife. He recently launched his own brand, Designed By Dean, and with it, his flagship product - Thermosculpt. I handled marketing planning and analysis, operations, technology sourcing and implementation, creative development, call center operations and other aspects of the business in a start up environment.

DTC subscription based celebrity beauty brand Committed to providing the highest quality beauty products that are affordable, derived from all natural, vegan and paraben-free ingredients, have never been tested on animals, and are delivered in environmentally conscious packaging. It is a partnership with Christie Brinkley. “This is not just another celebrity endorsed product line, this is my company. I'm involved in every step of the process. It's a deeply personal endeavor.”... Christie Brinkley • One of four founding members, responsible for Direct To Consumer marketing and operations • Managed SEM, SEO, CRM, analytics, creative development, social community and customer service • Developed and implemented company processes across fulfillment, technology and customer service

• Held operational and P&L responsibility for an Email Marketing department encompassing 20+ newsletters (500M sends/month) and daily 3rd party customer acquisition for ± 30 monthly advertisers (200M sends/month) • Responsible for driving website traffic, email strategy and data management - testing and optimization of contact strategy, segmentation and targeting, offer selection, etc. • Cut costs 50% and exceeded revenue expectations 65% within 45 days