Jas E
About
Jas works in the following industries: "Telecommunications", "Internet", "Apparel & Fashion", "Cosmetics", "Airlines/Aviation", "Financial Services", "Restaurants", "Health, Wellness & Fitness", "Investment Management", and "Aviation & Aerospace". Jas is currently Digital Head at Avon. In Jas's previous role as a Omni-channel Marketing and Technology Director at FILA Philippines, Jas worked in National Capital Region, Philippines until Jun 2021. Prior to joining FILA Philippines, Jas was a Digital Acceleration Director at Shakey's Philippines (Shakey's Pizza Asia Ventures, Inc.) and held the position of Digital Acceleration Director at Manila, Philippines. Prior to that, Jas was a Assistant Vice President Digital Marketing & Content Management at BDO Unibank, based in Makati, National Capital Region, Philippines from Apr 2013 to Nov 2017. Jas started working as Head of Marketing, Philippines at Expedia in Jun 2012. From Jan 2011 to Jun 2012, Jas was Asst. Vice President - New Media at Air Phil Express, based in Manila, Philippines. Prior to that, Jas was a Digital Marketing Manager at Globe Telecom, based in Mandaluyong City, Philippines from Oct 2008 to Dec 2010. Jas started working as Advertising & Media Manager at Cebu Pacific in Feb 2004.
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Jas E's current jobs
Jas E's past jobs
Digital head of the market leading full-service pizza chain in the Philippines. Responsible for the company-wide planning, online channel transformation and integration of Shakey's Pizza's e-commerce and loyalty business with system-wide sales performance and business objectives. Key Achievements: 1) Grew Shakey’s total digital sales in 2018 by 48% and in 2019 by 37% 2) Launch of consolidated loyalty program, SuperCard+, with PeriPeri Chicken & Sauce Bar including platform and product revamp 3) Relaunch of www.shakeyspizza.ph and new online ordering platform on Oct 2018 4) Established Omni-channel Guest Feedback System and FB chat as an online sales channel since Oct 2018 5) ePayments and digital partnerships with GCash, BCode, Instaperks, Lazada, DHL, PayMaya, Booky, Metrobank Card Corp 6) IOS and Android mobile app (June 2019)
Digital marketing and governance head of the biggest bank in the Philippines. Oversees online marketing strategy, channel development, advertising and social media. Led the team who served as guardians of the bank’s digital brand identity, website/ mobile channel management and positive online reputation. KEY ACHIEVEMENTS 1. Led the team that won 3 industry social media awards in 2016-2017 • Best Social Media Initiative of the Year in the Asian Banking and Finance 2017 - http://bit.ly/2uHhyWv • Best Retail Social Media Banking Experience in The Asset Triple A Digital Awards 2017 - http://bit.ly/2lvPBL3 • Best Social Media Banking Initiative in the Asian Banker 2016 Country Awards for Philippines - http://bit.ly/2lXiFih 2. Social Media leadership in Facebook – www.facebook.com/BDOUnibank • Established 3.2 Million strong follower base within 2 years as the only Philippine bank in the Top 10 Banks Globally and the largest bank in the APAC region in Facebook • Consistently outperformed ALL Philippine banks in social media engagement benchmarks since the Facebook page was setup in November 2014 • Established and optimizes the online engagement and customer intervention social media strategy of the bank together with PR and Customer Service teams 3. Improved www.bdo.com.ph website traffic (2015 vs 2016) by: • +16% visits or sessions • +15% unique visitors 4. Established the bank’s digital visual guidelines across all business units (website homepage, online/ mobile banking, microsites, mobile apps, online advertising, social media assets and Narrowcast, localized TV advertising in branches) 5. Institutionalized performance marketing measurement practice through the following: • Conversion tagging within digital assets • Web analytics reporting • Search engine marketing and optimization • Consultant of business unit support teams for digital campaigns
Overall responsible for P&L, marketing and development activities of AirAsiaExpedia, the joint venture with AirAsia, in the Philippines. • Introduced and built Expedia.com.ph and AirAsiaGo.com alongside development of new route launches and hotel acquisitions • Managed and grew international and local relationships with functional departments of the JV, including but not limited to the AAE Group of Companies (Marketing, Commercial, Business Development, Product, Analytics, Web & ICT teams around the world) and business partners KEY ACHIEVEMENTS 1. Increased the following stats of AirAsiaGo.com in the Philippines by: • 56% # of transactions • 82% gross booking value • 61% website visitors 2. Achieved the highest social media reach in the AirAsiaGO SEA Facebook network • 81% reach of Philippines vs the 15% of other SEA channels at 1/5 the size of the community base
Strategic Management of Digital Marketing, E-Commerce and Web Development Requirements of the Airline • Setup and sustain online engagement and sales of www.airphilexpress.com as the leading distribution channel of Airphil Express • Setup, implement and operationalize the e-commerce and online marketing roadmap of the airline • Develop, execute and evaluate campaign executions in non-traditional media (social media, blogs, mobile device marketing, etc.) • Pioneered the Philippines' dedicated airline online customer service program (Facebook & Twitter) to provide first line of support for the airline’s digital touchpoint issues
- managed and led digital marketing initiatives for Globe brands (Globe, Globe Platinum, Globe Broadband, Globe Kababayan) to launch hallmark launches of the iPhone 4, BlackBerry Bold 9700, BlackBerry Curve 8520, Globe Muzta, Pokwang viral video, Globe Muzta, My Rewards. My Globe, Globe My Super Plan, Globe My Fully Loaded Plan, Globe Platinum, 2010 Globe Run for Home and Championchip (running chip pushing auto-status updates of running stats to Facebook walls of participating runners) among many others
- Led and managed coordination with airline’s advertising and media agencies for the timely delivery of communication requirements - Maximized marketing mileage through effective media placement of above the line, below the line and non-traditional media - Managed the translation to various Asian languages, directed the web design and update of www.cebupacificair.com - Managed the total advertising and media budget of the airline for print, radio and online within PH and in the region - Developed and launched the airline's cartoon airplane mascot - Launched the airline's pioneer and hallmark advertising & media campaigns such as the GO Fares, Go Lite Fares, PISO fares, Zero fares, system-wide seat sales, new domestic route launches, online campaigns and the airline's international destination launches such as Singapore, Kuala Lumpur, Macau, Shanghai, Guangzhou, Bangkok, Taipei, Ho Chi Minh, Jakarta and Osaka from 2005 to 2008.
Part of Pioneer Batch of JG Summit Holdings, Inc. 's Management Trainee Program. JGSHI is the mother company of Cebu Pacific Air, Universal Robina Corporation, Summit Media, Robinsons Land Corporation, Robinsons Retail Group, JG Summit Petrochemical Corporation, etc.