Jason Fox
About
Jason Fox is from New York City Metropolitan Area. Jason works in the following industries: "Publishing", "Higher Education", "Media Production", and "Online Media". Jason is currently Chief Digital Officer at Consumer Reports, located in New York City Metropolitan Area. In Jason's previous role as a Global Head of Product, Technology & Program Management at Reuters News Agency, Jason worked in New York, New York, United States until Jan 2015. Prior to joining Reuters News Agency, Jason was a Vice President, Strategy & Business Development, News Group at Time Inc. and held the position of Vice President, Strategy & Business Development, News Group at New York, New York, United States. Prior to that, Jason was a Vice President, Product & Business Operations, LIFE.com at Time Inc., based in New York, New York, United States from Jan 2008 to Jan 2012. Jason started working as Senior Product Development Manager at Time Inc. in New York, New York, United States in Jan 2007. From Jan 2001 to Jan 2007, Jason was Senior Director at Columbia University Digital Knowledge Ventures, based in New York, New York, United States. Prior to that, Jason was a Senior Producer at News Corporation, based in New York, New York, United States from Jan 1999 to Jan 2001.
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Jason Fox's current jobs
Hired to transform an iconic media business into a thriving digital-forward enterprise. Have led a metamorphosis of organizational culture and digital properties and launched a membership business model that has delivered tens of millions of dollars in incremental revenue while setting record KPIs for revenue, traffic, average order value, retention rates and customer satisfaction. Key Wins: Built, launched and now co-manage a subscription model of 6 million paying members (supported by a state-of-the-art commerce system) that drives 90% of the company’s ~$250M in revenue. Drove a 680% increase in affiliate marketing growth from FY16 to FY21. Forged high-value strategic partnerships with leading technology firms (e.g., Amazon). Sponsored the re-platform / re-architecture of consumer data hub (92 data feeds, 20 billion records) resulting in real-time data aggregation and delivery and ability to generate personalized customer journeys.
Jason Fox's past jobs
Led a large, diverse team of product managers and technologists in developing multiplatform media products that enabled clients (e.g., Microsoft, Yahoo, NBC, Flipboard & CNN) to embrace the digital economy and get access to tech-centered products, services and content they could effectively monetize. Key Wins: Added millions of dollars to the company’s bottom line through the launch of several digital products (including Reuters Live Online and white label solutions for the Olympics & World Cup), closed an $18M content licensing deal with Factiva, and reversed a multiple-million-dollar annual loss for the firm’s $50M pictures business by restructuring the team and bringing in more agile processes.
Shifted into an executive role with accountability for business development across numerous brands (CNNMoney, Fortune, Time, LIFE) and strategic initiatives with leading global partners (e.g. Google, Facebook, Apple, Twitter). Also, worked on numerous licensing deals and product initiatives, including those with YouTube, LinkedIn and Pinterest. Key Wins: Generated $6M for CNN Money by building out video syndication business, engaged younger audiences and monetized content in new ways by launching the Fortune "hybrid" app, and identified and helped implement a plan that saved $5M in operational costs by streamlining digital magazine replica (iPad) production.
Chosen to bring the iconic LIFE brand back as LIFE.com, a JV between Time Inc. and Getty Images. Grew LIFE.com from 0 to 7.5 monthly million uniques and 125 million monthly page views in just two years, increasing revenue by an average of 45% annually YOY. Earned multiple Webby Awards and earned designation as “hands-down the web’s greatest photo site” by the New York Times.
Led the development and launch of multiple products, including Time.com, Health.com and MyRecipes.com. Drove business and product strategy, audience development, SEO, UX, design, technology, third-party vendors, to ensure KPIs met.
Hired then led a 35-member team for a fast-paced digital startup within Columbia that aimed to monetize the university’s products and services. Developed 200+ digital media initiatives for Columbia and other tech/media clients, including Google.
Played the lead role in developing the creative and editorial vision for FOX’s Broadband & Interactive Group. Also, managed product and editorial partnerships, and conceptualized and produced cutting-edge applications.