Jason Wiethe

Lead a global team in developing the processes, insights, and infrastructure that enabled Twitter's growth from $500M to $3B in revenues. We enable this growth through five key pillars: • Business Operations: internal consulting focused on global strategic projects; examples include International Market Expansion, SMB Strategy and Rollout, and Channel Definition • Analytics: Providing Sales, Marketing and Product teams with actionable insights on advertiser performance, product adoption, inventory yield, and Sales effectiveness metrics • Systems & Tools: managing and optimizing third-party tools used to drive CRM and order-to-cash processes (Salesforce) and Sales productivity (e.g., Highspot, Outreach.io, Pathmatics) • Learning Experience / Training: developing and delivering customized learning journeys for our Client Partners, Account Managers and other roles across the Revenue organization • Innovation: driving the internal Innovation process for commercial opportunities; lead an Innovation Council and manage the funding, testing, and rollout for high-potential concepts

Collaborate with senior client executives and lead combined client/consultant teams to drive strategic and operational improvements across the enterprise. Responsible for opportunity identification and analysis, strategy development, implementation planning, and change management across a variety of functional and line organizations. Customer, sales and growth strategy • Identified the most attractive customer segments for a retail/entertainment company and developed specific initiatives to attract new customers, gain share of wallet with existing customers, and improve overall financial performance • Evaluated and improved salesforce effectiveness across a variety of factors for multiple clients. Designed new compensation and incentive programs to better support growth-oriented behaviors, and redesigned direct coverage and partner models to signficantly increase contribution margin • Performed end-to-end redefinition of product portfolio and go-to-market strategy for leading security software company • Performed due diligence for private equity client on more than ten target acquisitions across media, food/beverage, industrial, and automotive industries Organizational design and effectiveness •Defined and deployed new Yield Management organizational structure for global outdoor advertising provider • Recommended optimal governance structure for North American operations of a Korean automobile manufacturer based on international sourcing needs, inventory processes, and competitive benchmarking Performance improvement • Identified cost reduction opportunities through spans and layers analysis, benchmarking, centralization/ decentralization and cost driver analysis for a branded toy manufacturer • Performed detailed analysis of traffic, close rate, and profit data for a Japanese automobile manufacturer, identifying actions required to realize incremental $50M in dealer profit opportunity

Provided independent CRM system design, development and deployment services to Fortune 500 clients, integrating directly with the client teams to provide ongoing operations management and support. Example engagements include: • Managed all Customer Relationship Management (CRM) initiatives within Georgia Pacific’s Human Resources Service Center. Worked on multiple action teams to streamline communication and data exchange between GP’s call center, payroll, and data warehouse personnel. Defined strategic direction for CRM and identified measures to cut operating costs by 25%. • Led a large-scale database consolidation project for Lucent Technologies, which combined two call center systems into an integrated service delivery environment and reduced cost by 40%. Defined data migration strategy, developed system interfaces, and managed team of developers.

• Directed development of CRM-based phone activation system being implemented by a leading cellular provider. Conducted joint application development workshops, developed logic for process flows, and managed rollout of application to 300 users, resulting in 20% increase in call center productivity. • Led design and operation of Directional Pricing data warehousing system at Ryder TRS. Tasks included definition of business rules and data staging strategies, transformation and mapping of source data to appropriate targets, and ensuring over 99% completion rate of mission-critical production processes.

• Led development of the Defense Incident-Based Reporting System (DIBRS) used to collect and process crime data from various Defense law enforcement agencies. Managed the testing process, developed PL/SQL stored procedures, and created Oracle Forms application components. • Established the Business Engineering Network on SRA’s intranet, providing software reviews and process documentation to all SRA employees and Department of Defense partners. Authored web documents, evaluated server software, defined content provider policies, and developed feedback strategies.