Javid Louis

Oversee social strategy, content development and reporting for several leaders across the Deloitte business, including the US CEO and Deloitte University training facility Serve as digital consultant for Waste Management, driving messaging about core business offerings, developing thought leadership content for the organization’s CEO and establishing an internal ambassador network to amplify messaging to social media Manage social content development for the world’s largest satellite internet provider Hughes Communications, driving messaging and customer conversions across consumer, corporate, enterprise, government and international lines of business Effectively manage and collaborate with paid social team members with the goals of audience acquisition, content amplification and increased share of voice across client roster Maximize positive media mentions and awareness of client brand story and messaging using SEO tactics and Wikipedia page development

Create social influencer strategy and manage day to day development of content designed to spark shareable conversation, drive product sales and build affinity for Nike’s Jordan Brand and Diageo flagships Captain Morgan and Smirnoff Work in tandem with keys lines of business across the Capital One organization to develop an enterprise wide approach to social influencer marketing, including best practices and an approach to measurement Develop AOR social strategy and community management protocol for leading kinesiology tape brand KT Tape Coordinate influencer led content amplification plan in support of Tide’s Super Bowl 51 ad, driving the conversation to trend nationally and leading to one of the top sales weeks of the year for Tide PODS Identify storylines and coordinate development of daily athlete and employee content during the 2016 Winter Olympics for Nike’s internal homepage

Work in tandem with internal account, creative and interactive teams to implement a strategic approach to event marketing, from trade show programs to large-scale brand environments Provide social media, attendance and content marketing strategy consultation for Dell's yearly B2B conference Dell World, far exceeding the previous year’s metrics for website visitation, social media sharing and viewership of the event live stream Assist in development of RFP and RFI responses for brands including Lego, Fiat and Barclaycard Asses client needs and develop strategic SOWs including project budget and timing for existing clients including Hewlett Packard Enterprise, Stryker Corporation and Pentax Medical Audit and develop holistic refresh of Sparks corporate social media branding and approach Effectively coach junior strategists on digital strategy best practices as needed

• Serve as publicist on pop-up gas station launch event to celebrate the season three debut of TNT’s Dallas, which was awarded a Gold PR Lion at the 2014 Cannes Festival Of Creativity • Provide publicity support for Marriott International’s Defenders Of Travel campaign leading up to the 2014 World Cup securing campaign coverage and interview opportunities for soccer stars Alexi Lalas and Omar Gonzalez • Develop activation concepts and strategy to build excitement and drive visitation leading up to the opening of the World Trade Center’s observation deck • Assist in strategy and creative concept development for new business pitches for clients including Marriott International, The NFL, the University Of Pittsburgh Medical Center and GlaxoSmithKline.

• Publicist on multi-dimensional marketing partnership between Office Depot and pop sensations One Direction for a branded back to school product line with one million dollars going towards anti-bullying education in schools • Secured product features and campaign stories in top print and digital publications including MTV, The New York Daily News, Life & Style, US Weekly and Billboard magazine • Developed activation strategy for contest winners around One Direction’s Office Depot sponsored album release event 1D Day, which became the most viewed livestreamed music event in YouTube history • Served as daily account contact providing press/partnership opportunities and weekly client recaps on campaign which has garnered over 4 billion media impressions to date

• Provide digital marketing strategy, community management and content development for brands looking to increase exposure and organic consumer interaction • Client Projects Included: o Serving as PR and social media consultant for SEW Branded CEO Scott Woodward o Writing and producing anti-bullying PSA hosted by Justin Bieber o Managing digital marketing and social media for Grammy winning artist Ne-Yo and his Compound Entertainment record label roster o Writing and producing viral video content for Universal Music artists including Kanye West, Rihanna, and The Roots o Founding pop culture website called “one of the best blogs on the web” and listed by Billboard magazine as one of the top 140 Twitter accounts to follow in entertainment o Maintaining Universal Motown Records official artist blog o Contributor to Tanqueray’s Resist Simple digital campaign alongside tastemakers from fashion, music and art

• Developed and implemented regional experiential marketing campaigns targeting Latinos for Pernod Ricard brands Chivas Regal and Stolichnaya Vodka. • Utilized existing relationships to secure musical artist performances across agency client roster • Secured partnerships with strategically aligned brands and media outlets • Assisted in ideation and tactical activation plan for new business pitches including Johnson & Johnson, Flomax, The Prudential Center sports complex, Malibu Rum and Stolichnaya Vodka • Remained abreast of important musical artists, nuances and trends among 1st, 2nd and 3rd generation Latinos across the world

• Provided experiential marketing strategies for new business pitches for clients including Yahoo!, Verizon, The Cleveland Cavaliers, and McDonald’s • Managed and developed activation plan for Estee Lauder’s Sean John Fragrance and Paramount DVD releases Hustle and Flow and Get Rich or Die Tryin’. • Worked in tandem with account director to execute account deliverables and maintain favorable client relationships • Conducted market research and assisted in initial ideation documents for new business pitches and RFP’s. • Assisted in event planning for brand driven celebrity events