Jaz Fulton

Leveraged full-stack product, content, and demand marketing experience to bring RapidFort to market after 3 years of off-market building. Defined ICP, created GTM strategies accordingly, and built out robust personas for RapidFort’s highly technical, developer- and security- focused product. Served as a marketing and business consultant to a green executive team, setting up marketing, sales, and customer automation software (HubSpot) and processes for the company while defining the marketing/sales/post-sales customer journey. Notable accomplishments: • Redefined RapidFort’s branding and messaging – new site launching end of November with a focus on SEO, better site UX and driving conversions • Built marketing strategy with 7 pillars: demand gen, content marketing, product marketing, brand marketing, customer marketing, user generated marketing, and channel partner marketing activities • Created a marketing and sales funnel and nurture strategy; drove measurable ROI via marketing sourced leads and began buying cycle acceleration improvements • Launched all paid ad activities (Google, LinkedIn, Reddit, Meta) and continually optimized Managed all channel marketing relationships to include Microsoft Pegasus Program (MSFT for Startups), AWS, and PWC • Launched PR and analyst relations practice to include regular press releases, newsjacking opportunities, contributed articles, ongoing proactive pitching, and much more • Kickstarted corporate credibility strategy focused on speaking opportunities, awards, magazine coverage, TEDx opportunities, and more • Defined product launch processes for small, medium, and large releases • Worked with DevOps, engineers, and security experts to define our product and feature messaging, and key differentiators • Built out cross-channel sales outreach strategy and tied them into ABM plays • Created all competitive positioning for company, educated sales on technical aspects of product, defined talk tracks and outreach accordingly