Jeannie Ngoc Nguyen

Electric8 is a hands-on product & growth consultancy that uses rapid test-and-learn experiments to validate and scale digital products and businesses. The company's areas of specialty are: Product Strategy, UX, Design and Growth. All underpinned by data and research. As a growth lead, I have helped clients across different phases to: - Discover problem-solution fit via user research, lean solution validation, business modelling and many other tactics (clients: Apigate, A+E Networks, etc) - Define the MVP with a clear go-to-market strategy and KPIs to measure success against the given business objectives (clients: CIMB Niaga, etc) - Identify the right channel strategy with proper data, tool and process stack built to evolve and last (clients: Discovery Channel, Razer, Brodo, KiotViet, etc)

• Partner with Brand Marketing teams across Expedia Asia to plan and analyse all Expedia.com brand campaigns in the region which include both offline (TV, Out of Home advertising) and online channels (Display, Programmatic Ads). This analysis forms the base on which the company decides its budget allocation across different markets • Work with agency to carry out regular Market Research studies that track Expedia brand health in the region and identify new customer trends. These reports provide key insights for the leadership team to formulate future business strategy and brand/product development

• Led a team of 4 that conducted market research and devised a branding strategy for Kendal which was extensively used by the company during its launch in the UK. • Carried out research on the potential impact of foreign associations on the evaluation of a new brand. Surveyed 117 nutrition supplement customers and developed a detailed report on how best to utilize foreign associations in marketing a new brand.

• Part of the original team at travelmob, responsible for developing well-coordinated ROI-driven communication plans across Digital Marketing channels and providing analytics insights to improve business performance. These contributed substantially to the 100% growth in revenue year-on-year. • Managed 5 search engine accounts, 600+ campaigns in different languages (hundreds of thousands of dollars monthly spend), which grew to become the company’s biggest source of revenue. • Worked with agencies to manage more than 100 Display Advertising (including Remarketing) campaigns, improving the performance of this channel by 10% on average month-on-month.

• Led the company’s expansion into the Vietnam market; focused primarily on market research, partnership establishment and relationship management with Vietnamese clients, resulting in 85 property listings and 40 host sign-ups in 3 months.

• Part of a 4-people team to analyze and recommend strategies to enhance Bosch brand’s performance in Singapore’s fast moving trading goods (FMTG) aka spark plugs, wiper blades, car batteries, etc sector. • Set up and carried out more than 20 interviews with independent automotive workshop operators and car owners. Analyzed these interviews’ information and found areas of improvements for Bosch current brand positioning towards automotive workshops. • Carried out secondary research and used marketing frameworks such as 4Ps, SWOT, Multidimensional Scaling to analyze the competitive landscape and Bosch’s position in the market. • Recommended actionable items for Bosch which were subsequently implemented by the company

• Part of NUS Overseas Colleges (NOC) Program (www.overseas.nus.edu.sg) • Worked in team to screen entrepreneurs’ business plans to identify the best 4 out of 100+ plans every 1.5 month • Sourced good deals for the angel group and identified 1 promising idea that ended up securing funding from the group • Analyzed market opportunities and did a thorough research on 2 out of the 4 business plans chosen

• Part of Sponsors for Educational Opportunity in Vietnam Program (www.seo-vietnam.org) • Built valuation model based on Net Present Value for projects of 16 big real estate firms in Vietnam • Field visits to 10 firms to interact, get updates on projects and identify potential business opportunities

• Recruited and managed teams of 26 students and young professionals. Facilitated collaboration among teams and organized team bonding sessions • The conference secured 15 high-profiled speakers and attracted 200 students and young professionals in Singapore

• Conceptualized and coordinated activities for 2-week community service project in Vietnam. Recruited 34 volunteers. The trip ended with English lessons for 200 children over 2 weeks and the refurbishment of 2 classrooms • Organized “One Coin, One Brick” project: Fundraised over S$6,000; broke Singapore’s record for the biggest 50-cent coins display