Jen Keyes

Reporting directly to the CEO, lead all marketing and communications initiatives and strategy for tech/SaaS development; including three company rebrands and multiple website redesigns, resulting in revenue growth of $5MM - $55MM during tenure. Experience building and managing a robust crew of writers and creatives; including 3 direct, in-house reports and a team of 5+ contractors specializing in web development, copywriting, graphic design, SEO, digital marketing, CRM, public relations, and technical integration. All team members reported for regular check-ins to plan, strategize, forecast, and review. Increased lead generation and client engagement through advertising, events, public relations and content creation. Supported the sales team in nurturing potential and new business through events, surveys, and engagement campaigns, resulting in 10% overall revenue growth each year. Internal Communications: Collaborated closely with human resources to create platforms, programs, and campaigns to engage employees, and drive an atmosphere of camaraderie, pride, inclusion, and motivation. The result is a tight-knit crew of teammates. When surveyed, both remote and on-site comrades truly feel they are part of a brilliant team. Facilitated crisis communications during system or service outages, resulting in more engaged and satisfied customers who continue to return and do business. Invaluable experience working cross-departmentally with IT, operations, sales and senior leadership in creating communications that keep employees and clients in the loop when operations do not go as planned. Nurtured strategic partnerships with key industry organizations and clients to educate the public through webinars, campaigns, and events. These activities resulted in knitting the industry tighter together and aligning our ultimate goal of better serving clients and end-users, and initiating political change that benefits underserved minority demographics.