Jennie Marvin
About
Jennie Marvin is from Boise, Idaho, United States. Jennie works in the following industries: "Sporting Goods", "Construction", and "Automotive". Jennie is currently Sales & Marketing Director at Cordova Outdoors. In Jennie's previous role as a Global Director of Marketing at ECCO Safety Group, Jennie worked in Boise, Idaho, United States until Apr 2021. Prior to joining ECCO Safety Group, Jennie was a Director of Marketing Americas at ECCO Safety Group and held the position of Director of Marketing Americas at Boise, Idaho Area. Prior to that, Jennie was a Marketing Manager at ECCO Safety Group, based in Boise, Idaho Area from Jun 2016 to Apr 2018. Jennie started working as Marketing Program Supervisor at ECCO Safety Group in Sep 2015. From Apr 2008 to Sep 2015, Jennie was Marketing Specialist at ECCO Safety Group. Prior to that, Jennie was a Marketing Coordinator at GUERDON Modular Buildings from May 2005 to Apr 2008. Jennie started working as Marketing Division Intern at Idaho State Department of Agriculture in Aug 2004.
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Jennie Marvin's current jobs
Jennie Marvin's past jobs
Lead global department-wide marketing initiatives while providing mentoring, departmental communication standards and annual improvement plans Active member of the global leadership team, driving business strategy and alignment of marketing goals with global business objectives while analyzing real-time results to recommend tactical adjustments to increase effectiveness and profitability Develop B2C and B2B sales and promotional plans to drive awareness, interest and engagement through integrated marketing channels such as social media, public relations, sales collateral, videography, photography, CGI renderings, website, and tradeshow marketing Construct and drive annual national promotional campaigns resulting in $2M in incremental sales revenue over a 3-month period year-over-year Develop and propose budgets and timelines to achieve marketing strategies, remove cost inefficiencies, and ensure proposed plans are executed Regular collaboration with key stakeholders to ensure go-to-market strategies are well-prepared and communicated, training is implemented, and support is offered Consistently increase year-over-year social growth on Facebook 5-10%, Instagram 90-100%, LinkedIn 50-75% and YouTube 10-25% Drive strategy and improvement plans to ensure social media engagement is consistently improving month-over-month with a combination of organic posts and targeted ad placements Regular analysis of email campaigns to ensure open rates, click-through-rates, and unique clicks are increasing while making monthly adjustments as needed Manage all in-house marketing efforts and develop agency relationships Develop innovative automated marketing systems to rely less on traditional channels while making suggestions to expand marketing efforts Actively lead standardized global processes, communication alignment, best practices, and brand strategy implementation to ensure consistency and efficiency across all marketing projects, programs, and business opportunities
Coordinated and implemented strategic marketing plans while generating positive publicity Managed all company events, construction conferences, and tradeshows Designed and developed sales materials, trade magazine ads, and website graphics