JM

Jennifer Van Der Meer

Business Model Design & Financial Architecture | Associate Professor, Parsons School of Design
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Email: ****n@reasonstreet.co
Location: New York City Metropolitan Area
Current employer:
FEST
Current title:
Research, Knowledge, Ecosystems & Financial Strategy
Last updated: 15/07/2026 21:23 PM
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About

Jennifer Van Der Meer is from New York City Metropolitan Area. Jennifer is currently Research, Knowledge, Ecosystems & Financial Strategy at FEST. Jennifer also works as Associate Professor, Strategic Design & Management at Parsons School of Design - The New School, a job Jennifer has held since Sep 2016. Another title Jennifer currently holds is CEO at Reason Street. In Jennifer's previous role as a Adjunct Professor at New York University ITP, Jennifer worked in New York, NY until Jan 2017. Prior to joining New York University ITP, Jennifer was a Adjunct Professor at School of Visual Arts Products of Design and held the position of Adjunct Professor at New York, NY. Prior to that, Jennifer was a Advisor, Formerly Chief Strategy Officer at Luminary Labs, based in New York, NY from Jul 2012 to May 2014. Jennifer started working as EVP, Managing Director at Sprinklr in NY, New York in Jan 2011. From Jan 2010 to Feb 2011, Jennifer was VP Strategy + Analytics at Powered, Inc. [Acquired by Dachis Group December 2010]. Prior to that, Jennifer was a VP Strategy at Drillteam [Acquired by Powered, Inc. December 2009], based in New York and Austin from Aug 2008 to Jan 2010. Jennifer started working as Sustainable Product Design and Innovation Strategy at Independent [Self-Employed] in New York, New York in Jan 2004.

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Jennifer Van Der Meer's current jobs
Company: FEST
Title: Research, Knowledge, Ecosystems & Financial Strategy
Period: May 2024 - Present (2 years, 2 months)

Co-Steward of a growing network of people creating and evolving finance ecosystems for systemic transformation. We believe this work cannot succeed in silos, and is missing critical contextual knowledge when the conversations and decisions happen in rooms and zooms made comfortable for financial professionals. FEST holds space for community organizers, institutional investors, systems innovators, development finance professionals, philanthropy leaders and workers, civic society leaders, field builders, evaluators, learners and researchers to understand our contributions building Financing Ecosystems for Systemic Transformation.

Title: Associate Professor, Strategic Design & Management
Period: Sep 2016 - Present (9 years, 10 months)
Location: Greater New York City Area

Co-Director, Transdiciplinary Design MFA Courses: Community-Engaged Business Models Transdisciplinary Design Studio Sustainable Business Models Committees and Service: University Faculty Senate, Advisory Committee on Investor Responsibility (ACIR), University Budget Committee

Company: Reason Street
Title: CEO
Period: May 2014 - Present (12 years, 2 months)
Location: New York, NY

Capital structures outlast the intentions behind them. The instrument, the governance terms, the unit economics, these were designed by someone, in a room that didn't include most of the people who will live with the consequences. That design persists. Reason Street works at the moment before the terms are set. We design financial architecture for complex work, the infrastructure problems that sit at the intersection of health systems, climate, housing, and the limits of what markets can hold alone. The business models, governance, and capital pathway as one problem, not delegated to separate advisors operating in separate rooms. The Business Model and Capital Libraries give practitioners the analytical tools to move. Advisory engagements are for when the architecture itself needs to be built. The structure gets designed by someone. We'd rather it be you.

Jennifer Van Der Meer's past jobs
Title: Adjunct Professor
Period: Oct 2008 - Jan 2017 (8 years, 3 months)
Location: New York, NY

Teaching Lean Launchpad at NYU ITP, and open to all of NYU, with support from the NYU Entrepreneurship Initiative. Teaching lecture courses in sustainable systems design, and running the annual NYU ITP pitchfest for students to present their business ideas to the New York investment community. Judge, mentor, and advisor to entrepreneurship programs across NYU: NYU Healthcare Makerthon Steering Committee NYU Lean LaunchPad Educators NYU Stern Berkeley Center Challenge Judge

Company: School of Visual Arts Products of Design
Title: Adjunct Professor
Period: Sep 2012 - Jan 2016 (3 years, 4 months)
Location: New York, NY

Lifecycles and Flows - sustainable product systems Better by Measure - lean startup for social impact ventures Design for Climate Impact - Impact Lab

Company: Luminary Labs
Title: Advisor, Formerly Chief Strategy Officer
Period: Jul 2012 - May 2014 (1 year, 10 months)
Location: New York, NY

Luminary Labs helps organizations in the private and public sector operationalize innovation - increasing relevancy to respond to changing economic, technological, and cultural conditions. As Managing Member at Luminary Labs Ventures, we provide angel-sized investments in seed stage companies in health tech and emerging technology.

Company: Sprinklr
Title: EVP, Managing Director
Period: Jan 2011 - Jun 2012 (1 year, 5 months)
Location: NY, New York

[At Dachis Group, acquired by Sprinklr] Jen defined the organizational design of Dachis Group's consulting services, technology services, and design and creative practices which help clients drive social business performance, beginning as the head of strategy, and then running the entire practice.

Company: Powered, Inc. [Acquired by Dachis Group December 2010]
Title: VP Strategy + Analytics
Period: Jan 2010 - Feb 2011 (1 year, 1 month)

Established frameworks for strategy, planning, measurement and analysis of emerging social behavior and its impact on brands. Specialist in online and offline community behavior, crisis communications and stakeholder management, and the business value of engagement.

Company: Drillteam [Acquired by Powered, Inc. December 2009]
Title: VP Strategy
Period: Aug 2008 - Jan 2010 (1 year, 5 months)
Location: New York and Austin

Principal - led transition from Drillteam to Powered. Drillteam employed participatory methods to deploy engagement marketing efforts for leading brands, including Target, Toyota, Nestle, Saucony, Neiman Marcus and others.

Company: Independent [Self-Employed]
Title: Sustainable Product Design and Innovation Strategy
Period: Jan 2004 - Jan 2008 (4 years)
Location: New York, New York

Eco product design strategy. Developed strategy for new product and services innovation, qualitative and quantitative inquiry for the fuzzy front end of concept development. Expert in valuation of emerging business ideas through early product and service development pipelines and phase gate reviews. Specialty in sustainable systems thinking, lifecycle analysis, and defining where social digital culture and narrative change intersects with business, social, and environmental impact. Clients included: Interface Carpets, Dagoba, MTV, and a number of cleantech and green product ventures that didn't make it past the clean tech bubble.

Jennifer Van Der Meer's education
London Business School
MBA exchange
Trinity College-Hartford
Bachelor of Arts - BA
HEC Paris
MBA
Jennifer Van Der Meer's top skills
Investments Executive Education University Teaching Innovation Management Corporate Finance leadership Start-up Ventures Due Diligence Strategy Leadership Financial Analysis Product Development Financial Modeling Valuation Mergers & Acquisitions (M&A) Executive Management Participatory Action Research Finance Design People Management
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