Jess Thomas
About
Jess Thomas is from St Kilda West, Victoria, Australia. Jess works in the following industries: "Food & Beverages", "Marketing & Advertising", "Retail", and "Cosmetics". Jess is currently Founder at Health Lab Australia, located in Melbourne, Australia. In Jess's previous role as a Marketing Manager at Retail Zoo/Boost Juice, Jess worked in until Dec 2014. Prior to joining Retail Zoo/Boost Juice, Jess was a Senior Brand Manager L'Oreal Australia at Redken, L'Oreal Australia and held the position of Senior Brand Manager L'Oreal Australia at l'Oreal Australia. Prior to that, Jess was a Senior Brand Manager at L'Oréal from Jul 2012 to May 2013. Jess started working as Product Manager at L'Oréal in Oct 2011. From Mar 2011 to Sep 2011, Jess was Assistant Brand Manager at L'Oréal. Prior to that, Jess was a Intern and Graduate Roles at L'Oréal from Dec 2009 to Mar 2011.
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Jess Thomas's current jobs
At Health Lab, we believe that snacking has the power to transform our mood (and day). We are a trusted, relatable and playful plant-based snacking brand, dedicated to keeping healthy snacking fun. We are a rapidly growing healthy snacking brand, leading the health categories in Australian grocery. To learn more about us please visit: healthlab.com.au. For any retail enquiries please contact us matt@healthlab.com.au.
Jess Thomas's past jobs
Key achievements: • Promoted the ‘Beat the Heat’ campaign on the Today show: http://today.ninemsn.com.au/videoindex.aspx?uuid=0ce7e27f-df41-4731-94bb-a0e13a2aa749 • Redeveloped the brand strategy, vision, business goals and implemented a new style guide (to be unveiled in February 2014) • Creating and managing the ‘Mix 101.1 and Salsa’s New Life Starter’ campaign, to give away Salsa’s in Bridge Rd Richmond (10 week campaign including pre/post promoting) • Introduced lighter menu options with two new burritos under 500 calories (Jan 2014) Portfolio: Salsa’s Fresh Mex is in over 50 stores nationally, with an annual turnover of $44 million and loyalty database of 200,000: • Developing annual marketing calendar and marketing targets (as one didn’t exist) including key launches, commercial drivers and media plans in both print, digital and television • Management of entire marketing process from strategy to implementation: • Pre-launch: develop completely localised launch strategy, market research, needs and competitor analysis, pricing strategy, determining commercial offers, product testing • Launch: creation of all marketing materials, managing all ATL and BTL media, develop print and digital campaigns, managing social media strategy and channels, website updates and EDM’s, product sampling campaigns, store merchandising • Managing menu evolution and product development
Portfolio: Retail (including Hair care brands L’Oréal Professionnel and Pureology), Styling brands, Retailers and Social Media Current: Managing a $25M portfolio, containing over 300 product SKUS across four portfolios, with distribution in over 2,500 doors, motivating a sales team of 35 Area Managers nationally including managing a small marketing team.
Portfolio: Styling, SteamPod and Social Media Managed (100 SKUS) across three portfolios in 1500 salon doors including the development of annual marketing plans for each portfolio: budgets, renovations, key launches, commercial drivers and media plans.
Portfolio: Styling, Forme and Social Media Held responsibility as the Assistant Brand Manager (100 SKUS) across the three Styling brands including budgets, launches, renovations, key launches, commercial drivers, logistics and media plans.
Portfolio: Styling, Forme and Social Media