Jessica Shurtz

Manage all daily activities for Glowbiotics including marketing, sales, digital marketing, operations, International business development and customer service.

Manage the sales and business development of Pierre Fabre's national accounts which included internet and distributions partners. Key accounts include Dermstore, SkinStore, Dr. Choice and Lovelyskin. Manage daily sales activities and ordering for all accounts and negotiate sales margin to insure optimal sales performance for accounts. Forecast monthly and quarterly sales for account sales and new product launches. Create marketing plans that driving sales by using margin discounts, gifts with purchases, and social media promotions to focus on value more than a discount. Negotiate marketing exposure for e-mail marketing placements, website placements, social media campaigns, and targeted campaigns. Plan, coordinate and execute new product launches to achieve optimum sales results. Collaborate with Marketing to develop sales strategies and promotions to improve market share and brand awareness for all brands including a brand relaunch. Conduct training sessions with account staff for new product launches, new customer training's and overall brand education.

Manage relationships with more than 150 skincare brands/client accounts that represent more than over 4,000 products featured on Inteladerm’s 3 websites. Develop and implement marketing strategies to increase sales margins, receive extended dating terms, and reach brand-required purchasing goals. Develop and implement strategic marketing plans for email marketing placements, website placements, social media campaigns, featured products on websites, and targeted campaigns based on consumer buying patterns. Select new products for websites and develop monthly promotions. Collaborate weekly with the Director of Operations, Purchasing Manager, Sr. Digital Consultant, Customer Service Manager, and marketing team. Partner with each brand to create a marketing plan that aligns with margin discounts, gifts with purchases, and products for social media promotions. Prepare weekly analysis reports for Executive Management that highlight revenue impacts of brand changes. Monitor all products visible on websites and ensure information is current and accurate for the consumer. Serves as a liaison between Executive Management, Operations, Graphic Designers, and an outside marketing firm. Ensure all promotions are executed seamlessly.

National Account Manager/Regional Account Executive Managed and oversaw the daily activity of 8 Account Managers (6 Inside Sales, 2 Outside Sales) responsible for managing more than 300 accounts. Performed strategic sales forecasting and planning, established sales goals, assigned territories, and tracked daily sales activity for each territory. Mentored and developed Account Managers regarding all aspects of the sales development lifecycle, including cold-calling, scheduling meetings, performing client needs assessments, using consultative sales techniques, overcoming objections, and closing sales. Managed all Internet accounts and developed and implemented marketing promotions. Traveled to key accounts to perform educational workshops. Trained Doctors, Nurses, Estheticians, and other medical professional about XteticWorld’s portfolio of products. Managed a personal portfolio of accounts and performed new business development. Prospected for new accounts, scheduled meetings, led sales presentations, overcame objections, negotiated orders, and closed sales.

Implemented all marketing and promotions for individual skincare and beauty products placed on 4 multimillion-dollar websites. Developed and maintained relationships with more than 400 brands/clients. Sold placements for catalogs, website homepages, and e-mails. Represented key dermatologist brands, including Obagi, SkinMedica, SkinCeuticals, Murad, and Glytone. Achieved a volume discount savings of $910,000 in 2010 and increased total savings from vendors participating in a Co-op program by 16%. Brought on more than 110 new product lines and SKUs during tenure. Developed an Elite Co-op program for Vendors, which exchanged volume discounts with marketing placements. Developed a Co-op program that focused on increasing purchase margins in exchange for marketing placements. Created a Gift with Purchase Program that increased sales revenue by $100K in the first year and more than $200K in the second year. Saved the company $1.2 Million by negotiating large margin discounts, free products, free samples, and gift with purchases with Obagi, the company’s top-selling brand. Managed all marketing channels for all 4 websites for the Marketing department.

Performed full lifecycle business development of Mary Kay’s portfolio of beauty products. Maintained a customer base of more than 200+ clients, and trained and mentored a team of 85 independent sales representatives. Led weekly training meetings that focused on prospecting, performing client needs assessments, selling using consultative sales techniques, overcoming objections, and closing sales. Taught skincare classes for up to 80 consultants guests. Developed and implemented monthly promotions for consultants to help drive team sales. Key Accomplishments Consistently achieved annual retail sales of more than $250,000. Maintained quarterly wholesale sales of at least $48,000. Earned 3 free cars by ranking in the top 2% of sales representatives nationwide. Managed a team of sales consultants in 10 different states.