Jim Mac Leod
About
Jim Mac Leod is from Greater Boston. Jim is currently Head of Digital Marketing at Mobeus, located in United States.
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Jim Mac Leod's current jobs
It's a startup, so we all wear many hats. This is some of what I oversee on a day-to-day basis: • Lead cross-functional brand marketing initiatives, driving consistent messaging and visual identity across all digital channels, including a complete revamp of the product marketing site • Manage marketing automation and CRM platform to streamline lead generation process • Created and executed data-driven content marketing campaigns to generate a 210% increase in page views on the blog, 80% increase across the site, and a 201% increase in organic engagement on social media platforms • Leverage customer insights and market research to identify and capitalize on emerging market trends and opportunities, leading to the development of new product features and functionality • Member of the Creative Office (R&D), responsible for envisioning new products that change how people interact with their computers and files • Creating visual and story elements to represent never-before-seen concepts and ideas for patents and investor presentations leading to $24M in capital investments