Jim Westerman
About
Jim Westerman is from Milwaukee, Wisconsin, United States. Jim works in the following industries: "Marketing & Advertising", and "Food Production". Jim is currently CEO/Founder at Upstream | An Amazon-Exclusive Agency, located in Milwaukee, Wisconsin, United States. Jim also works as CEO at Omnivore | A Foodservice Advertising Agency, a job Jim has held since Jul 2015. In Jim's previous role as a CEO at ScottAdv, Jim worked in Greater Milwaukee Area until Mar 2018. Prior to joining ScottAdv, Jim was a Vice President at ScottAdv and held the position of Vice President at Milwaukee, WI. Prior to that, Jim was a Vice President, Marketing at The Milwaukee Mile from Mar 2006 to Nov 2007. Jim started working as Director of Marketing at Klement Sausage Co in Feb 2002.
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Jim Westerman's current jobs
A dedicated Amazon brand strategy and full-service advertising agency. Our macro areas of expertise include: trends and insights mining; Amazon Vendor Central (1P) and Seller Central (3P) oversight and management; digital product content; pricing strategy and financial analysis, search optimization, paid advertising and seller metric improvement plans. Our primary focus is to help you break out from the jungle and rise above within Amazon.
We are a full-service brand and digital strategy agency exclusively representing food, beverage and food equipment manufacturers in the away-from-home market. We are a highly social, endlessly curious, and food-obsessed group of strategists, creatives, planners and foodies. Our macro areas of expertise include: brand purpose and positioning; paid/earned/owned integrated digital communications strategy; insights mining and discovery (market, segment and channel); culinary strategy; content marketing strategy; and sales activation and execution. We support the growth of leading national food/beverage brands in away-from-home channels by developing insight-driven brand positioning, go-to-market strategies and integrated digital communication plans. Key segments include Commercial Restaurants, Club Stores, Multi-Unit Regional Chains, National Chains, Catering Services and Convenience Stores as well as Non-Commercial Operations in Business & Industry, College & University, Entertainment Venues, Government, Healthcare, Hotels, K-12 Schools, Micro Markets, Offices, Senior Living, Vending Services and Sports Venues.