Jimmy Hanafi
About
Jimmy Hanafi is from Paris, Île-de-France, France. Jimmy is currently Worldwide E-business Marketing Manager at Saint Laurent, located in Paris, Île-de-France, France. In Jimmy's previous role as a Digital and E-commerce Manager at NOVASOL AS (Wyndham Worldwide group), Jimmy worked in until Mar 2019. Prior to joining NOVASOL AS (Wyndham Worldwide group), Jimmy was a Acquisition & Partnership Manager at NOVASOL AS (Wyndham Worldwide group) and held the position of Acquisition & Partnership Manager. Prior to that, Jimmy was a SEO & Web Manager at NOVASOL AS (Wyndham Worldwide group) from Nov 2011 to Feb 2013. Jimmy started working as Owner, Co-Founder, Marketing & E-Commerce Director at Oh My Shop, MBMH in Oct 2008. From Aug 2006 to Oct 2008, Jimmy was Account Manager at UPS FRANCE.
Jimmy Hanafi's contact information is available for free on finalscout.com, a web-based professional networking database with more than 500 million business contacts and 200 million company profiles.
Jimmy Hanafi's current jobs
Management of the worldwide e-commerce & digital marketing strategy for Saint Laurent including YSL.com and Rive Droite (concept store) websites across 43 markets and 8 languages (NOAM, EMEA, APAC). Point of contact for digital legal, data privacy policy & GDPR topics. Part of the YSL Client Engagement Steering Committee. - Digital Marketing & Performance management - Global emailing and MMS communication management (retail & e-com) - Omnichannel Client Engagement & CRM strategy (retail & e-com) - Affiliation & Partnerships - Budget Management & Forecast - Analysis & reporting to transverse departments (marketing, communication, e-merchandising, retail excellence, legal) - Fraud & Counterfeit monitoring - Team management (direct reports, consultants, agencies) Launch of the E-commerce website in China in June 2020: - Performance monitoring - Budget & forecast - Digital marketing strategy definition with local team - Analytics (Google & Baidu) implementation - Omnichannel strategy including Wechat, Tmall and retail - Local e-commerce team coordination KERING - Eagle migration project: Global E-commerce migration (internalisation) of Saint Laurent, Balenciaga, Alexander McQueen and Bottega Veneta within a technical & business omnichannel environment. Appointed in 2019 as Business Owner of 2 streams and referent for the 4 brands - Product catalog feeds (co-business owner) - Search Engine Optimization (business owner) Technical & Software environments: Salesforce (Marketing Cloud, Commerce Cloud), Magento, Google Analytics, Google Tag Manager & Google Tag Commander, Baidu Analytics, Tableau, Oracle (Siebel Klient Analytics, CRM), Lengow, Akeneo, JIRA, Confluence, Teams...