Jimmy Jellinek
About
Jimmy Jellinek is from Los Angeles Metropolitan Area. Jimmy works in the following industries: "Online Media". Jimmy is currently Chief Creative Officer at Audio Up, located in Los Angeles, California, United States. In Jimmy's previous role as a Executive Creative Director at Chimney, Jimmy worked in Los Angeles, California until Jun 2020. Prior to joining Chimney, Jimmy was a Chief Creative Officer at FaZe Clan and held the position of Chief Creative Officer at Greater Los Angeles Area. Prior to that, Jimmy was a VP Digital Innovation (TBS) at Turner (Turner Broadcasting System, Inc), based in Burbank, CA from Jan 2015 to Jan 2016. Jimmy started working as Chief Content Officer at Playboy Enterprises, Inc. in Beverly Hills, CA/Chicago IL/New York, NY in Jan 2008. From Jan 1999 to Jan 2009, Jimmy was Contributing Writer at The New York Times, based in Greater New York City Area. Prior to that, Jimmy was a Editor-In-Chief at Maxim Inc. (MAXIM magazine), based in New York, NY from Jan 2006 to Jan 2008. Jimmy started working as Editor-in-Chief at Complex Networks in New York, NY in Jan 2004.
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Jimmy Jellinek's current jobs
Jimmy Jellinek's past jobs
Content & Strategy North America
Managed and operated one of the world's largest Gen-Z focused lifestyle brands, FaZe Clan. A combination of lifestyle, gaming and eSports, FaZe Clan represents the new culture that molds gaming, hip hop, sports, sneakers and street wear all into one heady stew. With a social footprint of over one billion fans worldwide, created over 100 hours of original content in multiple formats and languages. Built out all production capabilities while growing viewership 375% year over year. Created one of the most popular videocasts featuring a diverse roster of talent from hip-hop stars L'il Yachty and Famous Dex, to Pittsburgh Steeler Ju Ju Smith-Schuster, NBA rookie phenom D'aaron Fox and Hollywood stars like Chris Rock and Adam Sandler. Brand became #1 eSport brand on Twitter during my tenure. Content formats available upon request
Created, staffed and launched a 24/7 short-form content studio for TBS to reach new viewers for network rebrand while supporting current and future programming. Reported directly to Turner CMO Jeff Gregor. Developed state of the art analytic dashboard for up to the minute data reporting on content performance and audience behavior. Brought best in class audience development group into organization. Worked closely with talent from current programming to produce original content as well as leading creators from larger Hollywood community.
Reporting directly to company founder Hugh M. Hefner, I was the fifth editorial director in Playboy's 70 year history and the youngest to take control at the age of 34. In charge of Playboy Magazine, Playboy.com, Playboy TV as well as all special-editions, plus Playboy Radio on Sirius and mainstream TV and film projects. Managed a combined team of over 100 individuals across five separate platforms located in three different cities. Booked all cover talent and had direct oversight of $12 million annual content budget. Conceived of the content strategy and hired the new team that transformed playboy.com into a SFW destination; increasing traffic from 6 million UMV's to over 20 million UMV's in less than six months. Developed profitable strategic partnership with Marc Jacobs for limited edition Rabbit Head sweaters sold in their stores as well as limited edition, bound 60th Anniversary Issues sold in Book Marc and Colette Paris. Created high-impact, multi-million dollar, branded content campaigns for Porsche, BMW, Diesel, Netflix, HBO, TBS, FX, NBC, Stolichnaya, Bacardi, Sailor Jerry, Marc Jacobs, Tag Heur and COTY. Managed team of correspondents roaming the globe in every major international conflict, Syria, Iraq, Afghanistan, Egypt (During The Arab Spring) and Juarez (reporting the Mexican drug war).
Contributing Writer: The New York Times Magazine, Vice, The Guardian, New York Post, New York Magazine, The Face, Time, The Wall Street Journal, Vanity Fair and NPR International crime and combat correspondent; covered Sinaloa Cartel, Hell's Angels in Canada and domestic terrorism. Undercover time spent with right wing militia groups and Aryan Brotherhood. Developed sources inside Special Forces and CIA. Reported from London, Berlin, Moscow, Nairobi, Sao Paulo, Juarez, Lima, Jerusalem and Panama City.
Lead all editorial operations for what was then the world's largest men's lifestyle magazine (2.5 million monthly readers); reporting directly to company founder, maverick and madman, Felix Dennis. Developed $10 million strategic partnership for "Maxim Hot 100" with VH1, Jimmy Kimmel Show on ABC, and General Motors. Secured cover talent for all issues working with major studios and music labels including Angelina Jolie for Maxim's best selling issue ever. (Nearly 1,000,000 copies sold on newsstand alone)
Reporting directly to Complex Media founder and CEO Rich Antoniello, lead all editorial operations for the renowned downtown, style, art and multi-cultural creative bible. Transformed the title from a niche publication into a broad-based, multi-media powerhouse. Collaborated with Kanye West creating monthly style and culture column. Developed and executed strategic partnerships and branded content for Levi’s, Mountain Dew, McDonalds and Nike.