JH

Jiri Heinonen

Co-Founder, Expansion & Strategy at Swappie | Circular Economy | - We're hiring!
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Email: ****i@swappie.com
LinkedIn: Jiri Heinonen
Location: Helsinki, Uusimaa, Finland
Current employer: Swappie
Current title:
Co-Founder, Expansion & Strategy
Last updated: 16/08/2023 10:15 AM
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About

Jiri Heinonen is from Helsinki, Uusimaa, Finland. Jiri is currently Co-Founder, Expansion & Strategy at Swappie. In Jiri's previous role as a CMO & Co-Founder at Swappie Oy, Jiri worked in Helsinki until Jan 2020. Prior to joining Swappie Oy, Jiri was a CO-Founder - Marketing, Growth & Brand - Acquired at Viking Shave Club Oy Ab and held the position of CO-Founder - Marketing, Growth & Brand - Acquired at Helsinki. Prior to that, Jiri was a Marketing Manager at Purtava, based in Helsinki from May 2014 to Jan 2016. Jiri started working as Marketing trainee at Graphic Concrete Ltd in Helsinki in May 2012.

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Jiri Heinonen's current jobs
Company: Swappie
Title: Co-Founder, Expansion & Strategy
Period: Jan 2020 - Present (4 years, 10 months)

Expansion, new markets &, strategy, & new growth. Top 1 growing startup and consumer tech companies in Finland and Nordics. Making refurbished consumer products mainstream. www.swappie.com Checkout Swappie @ Media: -Techcrunch: https://techcrunch.com/2020/06/16/swappie-bags-40-6m-to-sell-more-secondhand-iphones-across-europe/ - Wired: https://www.wired.co.uk/article/best-startups-in-helsinki-2019 - Kauppalehti & Talouselämä: http://bit.ly/2JLk20n & goo.gl/h8du34 - Sitra top promising environmental company: https://www.sitra.fi/en/cases/used-and-serviced-smart-phones/

Jiri Heinonen's past jobs
Company: Swappie Oy
Title: CMO & Co-Founder
Period: Jun 2016 - Jan 2020 (3 years, 7 months)
Location: Helsinki

Marketing P/L, growth and general management. Top 1 growing startup and consumer tech companies in Finland and Nordics. Making refurbished consumer products mainstream. www.swappie.com Checkout Swappie @ Media: -Techcrunch: https://techcrunch.com/2020/06/16/swappie-bags-40-6m-to-sell-more-secondhand-iphones-across-europe/ - Wired: https://www.wired.co.uk/article/best-startups-in-helsinki-2019 - Kauppalehti & Talouselämä: http://bit.ly/2JLk20n & goo.gl/h8du34 - Sitra top promising environmental company: https://www.sitra.fi/en/cases/used-and-serviced-smart-phones/ - MTV: goo.gl/fojzVY

Company: Viking Shave Club Oy Ab
Title: CO-Founder - Marketing, Growth & Brand - Acquired
Period: Jan 2016 - Feb 2017 (1 year, 1 month)
Location: Helsinki

- Planning & Executing. Brand building and product development from 0 to 1. - E-commerce setup and scaling. - Performance / digital marketing & Brand management. - Growth management (over 22 countries). Acquired.

Company: Purtava
Title: Marketing Manager
Period: May 2014 - Jan 2016 (1 year, 8 months)
Location: Helsinki

- Marketing manager & Analytics. - Product development. - E-commerce setup & management. UX + UI design. - Front-end development

Company: Graphic Concrete Ltd
Title: Marketing trainee
Period: May 2012 - May 2015 (3 years)
Location: Helsinki

Helping innovative & international B2B growth company .

Jiri Heinonen's education
Helsingin Normaalilyseo
Matriculation Examination
2007 - 2010
Aalto University
Master's degree
2016 - 2017
Aalto University
Bachelor’s Degree (BSc)
2012 - 2015
Jiri Heinonen's top skills
E-commerce User acquisition Marketing Online Marketing Entrepreneurship Teamwork Strategy Digital Marketing Start-ups Brand Management Marketing Strategy Supply Chain Management Mobile Games SEO CRM Market Research Global Sourcing Social Media Marketing Business Strategy Performance marketing
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