Jo Adams

As Marketing Manager ANZ with Active Australia, I work with a talented team to provide accounting firms with a cloud platform that delivers accounting automation and reduces friction with workpaper and financial reporting processes. Active Workpapers are built and managed by accountants. We understand first-hand the realities accountants face when it comes to compliance, review processes and productivity pressures.

As Network Marketing Director at Bentleys, I was responsible for leading the Bentleys brand – delivering marketing & business development outcomes that showcased the talent and expertise of Bentleys' 700+ team members, located across Australia and New Zealand. I led Network-wide campaigns, projects and initiatives - including digital marketing campaigns, communications programs, sponsorships, client engagements, and business development initiatives. I also played a key role in creating and delivering conferences & events and internal communications to the community of 700+ team members.

In this role, I was as a part of the Queensland team - the largest firm in the Bentleys Network. I worked closely with the Partners and senior leaders across the firm to design and deliver brand, marketing & BD programs that produced successful outcomes. My focus included client relationship management programs, client engagement initiatives, digital marketing, content marketing, sponsorship, events, evaluation and planning.

Swinburne is a world-ranked university leading the way in innovation, industry engagement and social inclusion. ❖ Managed a small team to develop and implement student recruitment strategies designed to grow student enrolments across Swinburne’s undergraduate and postgraduate courses ❖ Designed and implemented multiple initiatives such as open days, campaigns, university presentations, displays, marketing, communications, collateral and other marketing and communication tactics aimed at growing enrolments SELECTED ACCOMPLISHMENTS ❖ Highly effective relationship management and collaboration with key stakeholders including teams in diverse teaching areas ❖ Successful delivery of core marketing initiatives including 200+ events and participation in state and national trade exhibitions; preparation of campaigns and marketing communications; interacting with schools and career counsellors to promote Swinburne ❖ Execution of new enquiry management approach for the recruitment of postgraduate students, which serviced in excess of 2,500 new student enquiries in the first eight months ❖ Led 17 students through China and Hong Kong on the inaugural Swinburne International Leadership Tour in 2007

In 2005, Endeavour College operated as the Australian College of Natural Medicine (ACNM). ACNM was Australia's largest provider of higher education to the complementary medicine sector. ❖ I was part of a small national team responsible for marketing activities for the College. SELECTED ACCOMPLISHMENTS ❖ Converted 40% of prospective student enquiry to enrolments ❖ Achieved a 30% increase in student/staff attendance at the 2005 graduation ❖ Reviewed enquiry procedures and prepared recommendations regarding improvements

One of Australia's leading universities delivering teaching, research and scholarship to a national and international student base in a range of disciplines and study areas. ❖ Led a small team of marketing and administration professionals to manage corporate branding and advertising for UQ ❖ Offered high class marketing advice to faculties, corporate units, research centres and senior management of the University SELECTED ACCOMPLISHMENTS ❖ Managed relationships with University service providers, including advertising agencies, market research firms, promotional companies, media representatives, exhibition specialists ❖ Developed and managed annual marketing budgets totalling approximately $1.2 million ❖ Project managed a major overhaul of the University’s undergraduate student prospectus involving extensive consultation with stakeholders across the University

Byvan was one of Australia’s leading retail property specialist companies, managing over 200 retail properties nationwide, before amalgamating with Savills in 2003. ❖ Assumed full responsibility and accountability for marketing of several shopping centres in suburban Brisbane ❖ Coordinated and implemented marketing programs that increased customer traffic and sales SELECTED ACCOMPLISHMENTS ❖ Developed low-cost strategic initiatives that created a community profile for the centres, thereby enhancing customer loyalty within their local markets ❖ Recognised and awarded Employee of the Month from a field of 200+ employees