Jodie Harrison

Leading an evolutionary chapter for the 100-year-old British functional apparel brand. A multi-faceted role across all customer facing functions including: Brand Marketing Content E-commerce Studio Creative Campaigns CRM Acquisition Paid Media Social Media Copy Packaging

Leading a multi-faceted creative studio to provide content & brand strategy, creative direction and interior design services (stores & hospitality interior direction) to lifestyle and luxury businesses. We aim to deliver meaningful, connected stories and a full vision to our clients and their customers. Clients include: Belstaff, Anthropologie, Charles & Co (interior design), Snapchat, MR PORTER & more. www.fellandscar.com

A hybrid leadership role across membership, communications and retail functions, reporting into the President and CEO. Membership Responsible for retaining and acquiring members for 28 Soho Houses globally, pivoting to crisis-management and enhanced retention tactics in light of Covid-19. Attrition remained incredibly low (under 10%) during a seminal year of challenges and change for the luxury hospitality business, due in part to brand appeal, increased and more personalised messaging and new membership benefits. Soho Home Launched the new e-commerce experience in summer 2020, alongside a unique subscription model for interiors enthusiasts that introduced a series of always-on benefits to reduce the need for seasonal promotions.

Content marketing, e-commerce and creative lead for the global online luxury fashion destination, based in NYC. Moda Operandi is a complex, three-pronged business model that works across Trunkshow, pre-order and standard e-commerce. I built and lead a dynamic team of 25 across creative, brand, e-commerce & email, social media and editorial to deliver a full digital and off-line rebrand experience that included product pages, website, email, packaging, audio and experiential repositioning. I spearheaded the content approach for the seasonal fashion collections and partnered with the VP of Fashion & Buying to conduct the brand acquisition strategy, modernising the product matrix and then maximising sell-thru and GOV through strategic contextual marketing. I lead the global social media showroom content capture - a much replicated approach that out the showroom ahead of the catwalk in terms of the customer's product understanding and interest. I also lead the reboot of our online product pages, overseeing the restructure of product copy and studio functions to reduce costs while improving quality, customer engagement and, conversion. Re-launch campaign: Creative Direction: Jodie Harrison Photography: Campbell Addy / CLM Video: Emma Dazell-Khan / CLM Music: commissioned track by Adriano Buffone

A fast-paced, cross-functional creative role directing all brand, copy and content messaging for the URBN-owned US lifestyle destination- working across the apparel, accessories, beauty and home divisions. Working in lock-step with our Co-Presidents, creative, studio, copy, stores, digital and off-line marketing functions, I was the connective thread that allowed us to deliver compelling, meaningful messages to our customers, driving consideration, renewed loyalty and revenue. Anthropologie Home was a particular focus during my tenure, where I lead the catalog and online campaigns for new collections, launched the made-to-order offer and our online inspiration pages. Across Home, Fashion and Accessories, 2018 was Anthropologie's most successful financial year to date and one I'm particularly proud to have been a part of. Key areas of responsibility: - Directed and commissioned all social media content for the Anthropologie business, gleaning 1 million followers in a year - Oversaw all editorial and copy functions, including in-store campaigns, catalogs, mailers, emails, site, product and operations. - Lead several charitable initiatives for Mother's Day -including partnering with Amanda Booth and her charity to raise awareness of Down syndrome Managed a team of 18, based in Philadelphia.

Hired and directed a creative and copy team which oversaw all member's communications including email, social media, hotel and restaurant marketing and retail initiatives. Wrote, edited and produced the brand's second coffee table book, 'Morning Noon Night' in partnership with Penguin books. Conceived, launched and edited a new monthly member's events title, HOUSE NOTES, which was nominated for a BSME award in it's first year. Part of the launch team for The Ned, a luxury hotel in the City of London, overseeing branding, launch video, email marketing, social media, in-room collateral and overall launch planning. Overhauled and directed the social media strategy and visual direction for all Soho House brands.

Editorial content planning and production for both print (MR PORTER POST) and digital (THE JOURNAL) Global team management (12+) Creative Direction Email planning and strategy Social Media planning and strategy Creative Brand Marketing Special Project Management (Inc MR PORTER SPORT, MR PORTER IS 5)

Special projects editor for fashion supplements with partner brands including Selfridges, Topshop & Tag Heuer Launching and chairing and the annual GQ Grooming Awards: appointed seasonal judging panel & hosted the awards ceremonies