Joe Henson

STARTUP | PRODUCT | PARTNERSHIPS | DATA | UGC | R&D Recruited to PowerReviews to lead their Product, Engineering and Analytics teams. PowerReviews is a SaaS that powers Ratings & Reviews, Q&A and other User Generated Content (UGC) activities for leading websites that include Gap, The North Face, Ulta, Albertsons, BJ's Warehouse, Colgate, Hormel and 1,000s more brands. PowerReviews also has solutions to drive additional review coverage via Sampling and a Receipt Review Collect. Our Analytics products provide brands with Product Sentiment analysis - what all those reviews mean and we have a solution that allows brands to compare the consumer voice against their competition! Partnership and Commercially focused: Creating strategic partnerships to drive new innovations and extend existing product offerings. New partnerships is focused on driving revenue and on target to drive significant revenue in year 1 of launches. Technology Platform Transformation: Driving the team to streamline, simplify and modernize the PowerReviews platform to handle the rapid growth in volume of products, review coverage and syndication. Data Science first approach: Leveraging machine learning to drive automation to take costs out of the business, drive throughput and faster time to market. ML also drives innovation and powers our solutions and platform. Product & Engineering leadership: Creating a culture of product and engineering lead organization that focuses on business outcomes and solutions taking an MVP approach with active client feedback and involvement.