Joe Le Favi

Genuine is a leading producer and brand manager of premium licensed content and consumer products for the latest & greatest franchises and fandoms. Representing licensors and licensees alike, we drive growth in strategic markets and media, packaging and producing best-selling, award-winning results alongside best-in-class partners. We work and play across all corners of pop culture -- film, TV, publishing, gaming, and more -- taking end-to-end accountability over the creative process from building programs and brokering deals to steering production, sales, and go-to-market strategies. High-profile projects include: • The master tabletop gaming program for DUNE with Legendary and GF9, including DUNE with GF9 (2020 Golden Geek Award - Best Thematic Game), DUNE: IMPERIUM with Dire Wolf (2021 Golden Geek Award - Best Card Game), and the DUNE RPG with Modiphius (2021 Tabletop Gaming Award - Best RPG); • The ALIEN RPG with 20th Century Studios and Free League Publishing (2020 ENNIE Gold Award - Best Game, Top-5 best-seller since Fall 2019); • The BATMAN: DETECTIVE CHRONICLES tabletop gaming program with Portal Games; • The North American licensing & merchandising program for WEBTOON with Surge Licensing; • A diverse slate of BLADE RUNNER products with Alcon, such as BLADE RUNNER: THE ROLEPLAYING GAME with Free League, the BLADE RUNNER video game with Nightdive Studios, and THE ART AND SOUL OF BLADE RUNNER 2049 art book with Titan Books; • THE DRAGON PRINCE master tabletop gaming program for Wonderstorm, including the TALES OF XADIA RPG from Fandom (2021 ENNIE Award - Best Family Game) and BATTLECHARGED from Brotherwise Games; • Myriad collabs with Paradox Interactive on VAMPIRE: THE MASQUERADE, including the comic book series and RIVALS card game from Vault Comics and Renegade Game Studios respectively; • The ALTERED CARBON RPG with Skydance and Hunters (2021 ENNIE Judges Spotlight Award); • The HELLO NEIGHBOR party game with tinyBuild and Arcane Wonders.