Joe Lesniak
About
Joe Lesniak is from Charlotte, North Carolina, United States. Joe works in the following industries: "Broadcast Media", "Computer Software", "Internet", "Publishing", "Marketing & Advertising", "Financial Services", "Media Production", and "Online Media". Joe is currently Vice President Of Platform Business Development and Strategic Marketing Partnerships at LendingTree, located in Charlotte, North Carolina Area. In Joe's previous role as a Advisor at Quaero, Joe worked in Charlotte, North Carolina until Jun 2021. Prior to joining Quaero, Joe was a Executive Director, Client Direct Partnerships at BrightRoll and held the position of Executive Director, Client Direct Partnerships at Greater New York City Area. Prior to that, Joe was a Vice President of Strategic Sales at Manta, based in Columbus, Ohio Area from Sep 2011 to Apr 2014. Joe started working as Vice President of Sales & Marketing at American City Business Journals in Charlotte, North Carolina Area in Oct 2008. From Jan 2006 to Jan 2008, Joe was Vice President of Global Sales - BBE Vindico & MOLI at Specific Media, based in Greater New York City Area. Prior to that, Joe was a Director of National Sales at Lincoln Financial Sports / Raycom Media, based in Charlotte, North Carolina Area from Jan 2001 to Jan 2006. Joe started working as Director of Sales at Yahoo! in Greater Atlanta Area in Jan 1999.
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Joe Lesniak's current jobs
Lead partnership sales and go to market strategy for newly created MyLT Financial Wellness Platform. Develop meaningful Fortune 500 relationships and provide "Powered by LendingTree" solutions to companies interested in enhancing customer engagement and offering revenue driving Financial Services, offers, tools, and education. In addition, develop strategic marketing, native advertising and branded content partnerships to drive shared revenue programs with leading Fortune 500 brands, media companies and digital publishers. Create integrated, multi-platform marketing and revenue opportunities to help grow LendingTree sales, brand awareness and industry thought leadership across Auto, Mortgage, Credit Card, Insurance, Bank Deposits, Business Loans, Personal Loans and Student Loan verticals. Report directly to President of LendingTree.
Joe Lesniak's past jobs
Quaero’s AdVantage™ is a First party Audience Insights and analytics platform for governing data and monetizing users across web, mobile and Connected TV. Advantage builds advanced Customer Segments and lead scoring to effectively act on Needs, Attitudes and Behaviors. Clients include ESPN, Under Armour, NASCAR, Time Warner Cable and Keurig to name a few.
Acquired by Yahoo in December 2014. BrightRoll is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile, linear TV and connected TV. Our platform powers digital video advertising for the world’s largest brands, including more than 80 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. The BR platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers.
Member of Executive team, helped drive and secure $45Million Series B round. Responsible for growing direct sales revenue, driving strategic partnerships, creating and launching new digital and mobile advertising solutions and evangelizing Manta with ad agencies and Fortune 500 brands. Built and launched SMBx, an audience data and retargeting platform delivering over 30 Million business decision makers. Manta helps small and medium sized businesses profit, connect and grow through the largest online community dedicated entirely to small businesses. Millions of unique business owners and professionals rely on Manta to promote their business online and connect with customers, prospects and partners.
American City Business Journals New Media (A Division of Advance Publications, Inc., owner of Conde Nast Publications, Sports Business Journal, NASCAR Illustrated, Golf Digest and Bright House Networks.) Built and launched CityBizNetwork, a premium online audience targeting platform delivering 35million local business decision makers across 400+ Local Business News and Local Chamber of Commerce sites. P&L and sales and marketing responsibilities for new media team that designed, launched and sold new digital and social platforms including Bizjournals Professional Network, Bizjournals Local Business Directory and Interactive Book of Lists.
Chief Revenue Officer MOLI was a Social Media and video online start up whose investors included Christos Cotsakos, Jack Welch and Ken Langone. BBE was the world's first video online network and Vindico set the industry standard for video ad serving, acquired by Specific Media in 2010.
Atlantic Coast Conference & Southeastern Conference Television Networks College Football and Basketball Regional Television broadcasts ACC and SEC Corporate Partners conference sponsorship programs and conference championship and tournament events
#1 Internet Portal in the world
Spot TV National Sales in New York and Chicago for Petry Television and Clear Channel Millenium. Represented major market broadcasting groups including Fox Television, NBC Universal and CBS Television Stations. Negotiated NASCAR, NFL, MLB, NHL and NBA sponsorships with key Automotive, CPG, QSR and Financial Services Fortune 500 brands. Directed 40 national sales execs for WJZY / FOX Carolinas in Charlotte, NC