Joe Wilson
About
Joe Wilson is from London, England, United Kingdom. Joe is currently Chief Commercial Officer (CCO) at Jack Entertainment, located in Greater London. In Joe's previous role as a Head Of Marketing at GG Poker, Joe worked in until Sep 2022. Prior to joining GG Poker, Joe was a Global Head of Media at Pokerstars.com and held the position of Global Head of Media at London, United Kingdom. Prior to that, Joe was a Associate Director: Entertainment Division at MediaCom from Mar 2004 to Dec 2008.
Joe Wilson's email is available on Finalscout.com free of charge. This database has a wealth of information on over half a billion business professionals and two hundred million companies.
Joe Wilson's current jobs
Key member of the founding leadership team, building and scaling a multi-million-dollar, multi-vertical iGaming platform across Poker, Casino, and Sportsbook. Defined and executed global commercial and marketing strategy from launch to scale, delivering strong MAU growth Developed a multi-brand (“skins”) strategy tailored to regulatory environments and regional player behaviours Led expansion from Poker into Casino and Sportsbook, diversifying revenue streams Designed and optimised end-to-end acquisition funnels across web and mobile, improving conversion rates Built and led high-performing teams across performance marketing, CRM, brand, content, and partnerships Scaled affiliate programme to 300+ partners, driving significant acquisition growth Structured and executed joint venture partnerships to enable international market entry
Joe Wilson's past jobs
Led global marketing during a period of hyper-growth, contributing to the company achieving the #1 global poker position. Developed and executed global growth strategy, scaling brand from challenger to market leader Owned P&L for UK, Ireland, and Canada; served as Isle of Man Licence Director Built and scaled marketing across paid media, search, CRM, affiliates, and social Established global centres of excellence across Brand, Performance, Affiliates, Search, and Content Led major campaigns and secured high-impact media and content partnerships Upgraded data infrastructure to enable real-time CRM and lifecycle marketing Implemented multi-touch attribution and full-funnel tracking to improve efficiency Enhanced onboarding and customer journey to improve activation and retention Built and managed global ambassador and influencer programmes
• Built Pokerstars from 15M customers to +100M over 11 years, through a highly focused CPA-led acquisition strategy. Took Pokerstars global market share from 18% to 70%. • Managed Stars Brands’ $100m annual media and content strategy across 23 markets incl EU5, US, Canada, Russia and Brazil. Led development and delivery on aggressive customer acquisition and reactivation, deposits and revenue targets. • Responsible for all media agency and media service appointments and delivery, working with country managers, brand managers and specialist teams. Worked across ATL/TV, PPC, SEO, VoD, Display, Content and multiple cutting-edge media formats. • Created the global content strategy, then led executions globally across primetime TV shows, multiple influencer programs and integrated branded content. Brand ambassadors included Rafael Nadal, MS Dhoni, Neymar, Cristiano Ronaldo, Usain Bolt and Kevin Hart. • Led a $250m group media review and agency pitch process across all group companies, saving $MM across media and adtech with better agency planning capabilities and aligned structures and processes across the Group.
• Developed global media launch campaigns for EA’s biggest Triple A titles incl FIFA, Harry Potter, Battlefield), as well as for Dreamworks and Universal. • Oversaw localisation and implementation of global strategy across multiple Geos for Electronic Arts, Universal Home Entertainment and Dreamworks Home Entertainment. • Aligned box product, download-to-own, mobile and studio media strategies with advertiser stakeholders and external agencies. • Structured and executed pan-regional media deals.