JG

Joel Gardner

Marketing Manager at Lawrence & Hanson
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Email: ****r@lh.com.au
LinkedIn: Joel Gardner
Location: Blackburn North, Victoria, Australia
Current employer: Lawrence & Hanson
Current title:
Marketing Manager
Last updated: 14/02/2024 01:19 AM
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About

Joel Gardner is from Blackburn North, Victoria, Australia. Joel works in the following industries: "Marketing and Advertising". Joel is currently Marketing Manager at Lawrence & Hanson, located in South Melbourne. In Joel's previous role as a Marketing Manager at Middy's Data & Electrical, Joel worked in Melbourne, Australia until Nov 2015. Prior to joining Middy's Data & Electrical, Joel was a National Marketing Manager at The Sign Supermarket and held the position of National Marketing Manager at Melbourne, Australia. Prior to that, Joel was a Senior Account & Merchandise Manager at RDI Marketing, based in Melbourne, Australia from Sep 2007 to Mar 2012. Joel started working as Online Services and Merchandise Executive at CPA Australia in Melbourne, Australia in Jan 2005. From Jan 2000 to Jan 2005, Joel was Technical Support Specialist at National Australia Bank, based in Melbourne, Australia.

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Joel Gardner's current jobs
Title: Marketing Manager
Period: Nov 2015 - Present (8 years, 6 months)
Location: South Melbourne

Lawrence & Hanson is Australia’s most recognised electrical wholesaler with a strong heritage and over 150 branches. Since 1886 we’ve been supplying quality products to customers across multiple market sectors, including residential, commercial and industrial. ‘We Know Electrical’ and strive to be the wholesaler of choice for knowledge, customer service, digital business solutions, consistent pricing and stock availability.

Joel Gardner's past jobs
Company: Middy's Data & Electrical
Title: Marketing Manager
Period: Apr 2012 - Nov 2015 (3 years, 7 months)
Location: Melbourne, Australia

Middy's is Australia's largest independent electrical wholesaler and has been family owned since 1928. Their nationwide network of 95 branches provides electrical professionals with all the resources to ensure they get the most out of your business. Job Responsibilities: ⎯ Management: Initiate and develop the marketing direction for the national network of 95 branches and encompassing all facets of marketing. ⎯ Co-Branded Campaigns: Working with our Purchasing department developing strategies with key suppliers to launch new products, increase sales and position supplier brands within our business. ⎯ Merchandising: Manage all company display stands, promotional merchandise and POS collateral. ⎯ Event management: Hosted 3000 customers at Luna Park as part of a bi-annual Family Fun Day loyalty program. Also manage national networking events (25 events annually) that incorporate a cocktail trade show, gala dinner, and entertainment as well as business presentations. ⎯ Digital Management: All the Company’s online presence including websites, social media, mobile, advertising and directories. ⎯ Brand Management: Secondary company brands include Habitat, Middy’s Technologies, Middy’s Energy Smart, Middy’s Lighting, Middy’s Rail, Middy’s Smart Centres. ⎯ Research: Monitor and provide analysis on competitors, suppliers and associations within the market. ⎯ Sourcing: Manage all marketing suppliers and resources including print, digital, public relations, merchandise, associations and partnerships. ⎯ IP Management: Manage the companies Intellectual Property including trademarks, registrations, domains etc.

Company: The Sign Supermarket
Title: National Marketing Manager
Period: Jan 2010 - Mar 2012 (2 years, 2 months)
Location: Melbourne, Australia

The Sign Supermarket is one of Australia’s largest suppliers of signage products. From flags and banners, to more structured event signage or even a custom built trade show booth, they have the range, stock and staff to ensure your brand gets exposed to your target audience. Job Responsibilities: ⎯ Marketing: Develop, present and manage marketing strategies, sales campaigns and promotions for the business. ⎯ Sales Development: Develop sales incentives and collateral to assist business development managers maintain and broaden customer base. ⎯ Product Development: Conduct market research to discover new opportunities in the market. Visit international product fairs to stay current and maintain relationships with current suppliers. ⎯ Budgeting: Manage both marketing and purchasing budgets. Create pricing strategy for retail, wholesale and preferred supplier categories. ⎯ Purchasing: Manage purchasing decisions both internationally and local ⎯ Management: Manage a team including business development managers, graphic designers, accounts payable and warehouse staff.

Company: RDI Marketing
Title: Senior Account & Merchandise Manager
Period: Sep 2007 - Mar 2012 (4 years, 6 months)
Location: Melbourne, Australia

RDI Marketing is a full service marketing agency designed with the client in mind. Job Responsibilities: ⎯ Marketing Consultant: Develop, present and manage marketing and business solutions for clients that not only grew sales, market share and brand awareness but reinforce or establish their position in the market place ⎯ Incentive & Sales Programs: Build incentive and sales programs that fulfill and exceed client brief and expectations that may include increasing sales workforce output, creating a demand for products or services, achieving sales targets and developing brand loyalty ⎯ Brand Management: Ongoing management of client brands that helped increasing awareness and maintain positioning in market by ensuring integrity of brand is always upheld where ever and whenever the brand may be exposed to consumers ⎯ Online Marketing: Design and usability of websites and opportunity for online advertising. Social media marketing including setting up blogs, facebook groups, twitter accounts, YouTube seeding and identifying new opportunities through new technologies ⎯ Advertising: From concept through to creative brief, production and delivery across all mediums ⎯ POS merchandising: design, develop and deliver effective and cost efficient merchandising options for clients ⎯ International Procurement: Manufacturing, product sourcing, product development, quality control, packaging, shipping, warehousing and distribution ⎯ Market Research: Conducted through online surveys, direct marketing, promotions, workshops, focus groups and social media ⎯ Sponsorship: Develop and sustain integral business sponsorship programs ⎯ Trade Shows: Design and manage local & International trade shows ⎯ Event Management: Conceptualise, coordinate and manage National product launches and road shows. Manage National award programs and ceremony dinners including stage production, entertainment, show reels, judging, hospitality etc.

Company: CPA Australia
Title: Online Services and Merchandise Executive
Period: Jan 2005 - Jan 2007 (2 years)
Location: Melbourne, Australia

CPA Australia is one of the world's largest accounting bodies with a membership of more than 150,000 finance, accounting and business professionals in 121 countries across the globe. Core services to Members include education, training, technical support and advocacy. Employees and Members work together with local and international bodies to represent the views and concerns of the profession to governments, regulators, industries, academia and the general public. Job Responsibilities: ⎯ Product Manager of SkillsNet (online courses) and INTHEBLACK (magazine) product lines ⎯ Manage concept testing process from the development of questions to delivery of surveys and presentation of final reports. ⎯ Produce and develop interactive html survey emails. ⎯ Analyse captured data, identify trends and compile reports for management to ensure new product development to remains market and member-driven. ⎯ Development and delivery of e-Learning product training/information sessions to Coordinators and Facilitators ⎯ Development and implementation of merchandising plans for face-to-face events including Congresses and Conferences ⎯ Development and implementation of marketing campaigns for specific product lines ⎯ Negotiation of licensing agreements

Title: Technical Support Specialist
Period: Jan 2000 - Jan 2005 (5 years)
Location: Melbourne, Australia

National Australia Bank, or NAB, as we’re known to most, is a financial services organisation that operates in Australia, New Zealand, Asia, the United Kingdom and United States. They provide quality financial products and services, and pride ourselves on being fair when it comes to fees and charges. We strive for balanced relationships with our customers that are built on the principles of help, guidance and advice. We’re the bank that’s all about more give, less take.

Joel Gardner's education
Victoria University
Bachelor of Business
1999 - 2001
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