Joelene Kenneth

• Maintain and update brand marketing calendar • Work with Marketing Manager on required market research and evaluation of brand activity for strategic planning. Creation of integrated strategy for internal presentation. • Attend and report on industry events relevant to brand communications, acting as external representative. • Support Marketing Manager on ongoing social media strategy, responsible for writing all social channel copy, manage the daily uploading of approved content on all brand channels. • Liaise with E-commerce team on weekly basis to ensure delivery of content in-line with product launches. • Explore brand partnerships and extensions across all channels that bolster key messaging, product delivery and collaborations. • Procure relationships with Influencer agencies and content creators who might act as potential brand partners. • Work with Marketing & Communications Director on brand event briefings for London Fashion Week, Retail Launches, and Collaborations to be issued to production companies and Press & VIP agencies. • Liaise with commercial team to allocate and confirm delivery of sample sets to external agencies for press and VIP outreach. • Liaise with relevant departments to confirm delivery of sample sets for delivery to press & VIP agencies. • Research and create mood boards for photo shoots, events or wholesale projects following the guidelines of the Art Director. • Support design of invites and other graphic assignment under guidance of Art Director. • Planning and organization of photo shoots (look book, e-com flat shootings, e-com model shootings, online assets) under the supervision of the Art Director. Including but not limited to: • Research, brief and coordinate branding projects (production of look book, invitations, collaboration branding, packaging etc.) with external graphic partners.

• Mastered, managed and developed the brand / product portfolio through thorough brand sales analysis and growth strategies • Created brand launch calendars and presentations. • Managed and regularly updated Master file, containing all files from vendors. • Created Launch Kits. • Created/designed promotional branding – Overlooked and ensured production & installation at best cost • Implemented appropriate marketing strategy to ensure brand profitability • Kept up to date with market trends and new developments utilizing information for business improvement • Responsible for the stock management of all products in the brand portfolio • Conducted regular product training for staff and partners • submitted systematic activity and results reports as requested • Conducted market research and analysis to evaluate trends, brand awareness and competition ventures • Created yearly marketing plans, after thorough planning and forecasting promotional plans, events, secondary events and activations. • Organized and overlooked advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events • Ensured an event/campaign/activation was in place every weekend. • Sponsored/ participated in events that ensured maximum media coverage/revenue (Achieved an award for Toys R Us from Al Ain Municipality, GEMS Wellington School Fair, Dubai Police etc) • Created and maintained a master file, monitoring transactions, footfall & data captured to improve marketing strategies. • Ensured the right Marketing Strategies were in place to achieve and exceed store budget • Conceived and developed efficient and intuitive marketing strategies