John Sadeghipoor
About
John Sadeghipoor is from United Kingdom. John is currently Head of Ecommerce at Jaded London, located in London. John also works as undefined at undefined. Another title John currently holds is undefined at undefined. In John's previous role as a CMO at Lulu Guinness, John worked in Piccadilly, London until Nov 2025. Prior to joining Lulu Guinness, John was a Director of Marketing, Free People Europe at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) and held the position of Director of Marketing, Free People Europe. Prior to that, John was a Digital Consultant at Grown Alchemist, based in New York, United States from Sep 2022 to Dec 2022. John started working as Digital Consultant at Joseph Joseph Ltd in London, England, United Kingdom in Sep 2022. From Mar 2022 to Sep 2022, John was Digital Director at LYMA, based in London, England, United Kingdom. Prior to that, John was a Global Director of Digital Marketing & CRM at G-Star RAW, based in Netherlands from Jun 2021 to Mar 2022. John started working as Director of Digital & Ecommerce - North America at G-Star RAW in New York, United States in Apr 2021.
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John Sadeghipoor's current jobs
Growth, Optimisation, Understanding. Responsible for Global Ecommerce, CRM & Affiliate Marketing Teams
Zelda Digital, named after my daughter, is Digital Consultancy for retailers and brands wanting to be at the top of their game for brand, creative and digital performance. In addition to my 20years+ experience, Zelda Digital benefits by a wealth of experts in our network to consult across strategic growth from Creative, Digital, E-commerce, Marketing and Brand Performance.
John Sadeghipoor's past jobs
Leading the global marketing growth strategy to double the size of the business at luxury British heritage brand, Lulu Guinness. Responsible for Wholesale, Retail and Direct to Consumer - record e-commerce sales performance and customer growth. “Bags to put proudly on the table, not on the floor” #luluguinness #howdoyoululu
Responsible for Marketing, Digital and Ecommerce at Free People Europe, reporting directly to the global CMO with full EU marketing P&L ownership. Launched new EU markets and advertising channels (NL/FR) Restructured and doubled size of team Recruited digital-first marketing Launched new social (eg TikTok) Focus on both traffic and conversion Doubled digital growth in 1st year Triple digit digital marketing growth Brand search demand brought to record levels Customer insight projects Store/PR events and retail support Attribution and measurement project (+App)
Responsible for the overall e-commerce/digital business, global budget, paid media acquisition team, agency management, ad creative, affiliates, influencer networks, SEO, CDP/CRM Project Lead, Programmatic/Display and key contact with Google, Meta, Microsoft Bing et all platforms. Google Analytics, Google Tag Manager, Measurement and Attribution via cookie-less platforms.
Responsible for both the Global Digital Marketing Team and CRM Team, based in Amsterdam, the Netherlands.
Responsible for the Digital P&L for North America