John Sorrell
About
John Sorrell is from New York, New York, United States. John works in the following industries: "Internet", "Marketing & Advertising", "Higher Education", and "Market Research". John is currently Director Of Business Development at SmartAsset, located in Greater New York City Area. In John's previous role as a Senior Director of Platform Services at Bidtellect, John worked in Greater New York City Area until Dec 2017. Prior to joining Bidtellect, John was a Head of Partner Programs at Outbrain and held the position of Head of Partner Programs at Greater New York City Area. Prior to that, John was a Research Supervisor at Millward Brown Digital from Jan 2005 to Jan 2011. John started working as Research Associate at Rutgers University in Greater New York City Area in Jan 2003.
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John Sorrell's current jobs
I drive partnership development for SmartAsset's personal finance tools' network Captivate as well as our rapidly expanding financial advisor matching program SmartAdvisor. SmartAsset is a financial technology company providing personal finance advice on the web, offering free personalized tools to empower consumers to make smart personal finance decisions around banking, investing, homebuying, retirement, taxes and more.
John Sorrell's past jobs
Headed up the SaaS platform partnership division at Bidtellect®, a global leader in native advertising providing a real time bidding DSP and exchange which connects advertisers with unique native advertising inventory. Client service and technical account management responsibilities as well as new business development, client pitches, platform training and on-boarding with a focus on native programmatic implementation with major agency trading desks. Past titles include Director of Platforms and Account Management.
Developed Outbrain’s Channel Partner Program with sales, account management, and product responsibilities including new business development, client pitches and platform training, reseller strategy, and product development. Content marketing and paid discovery strategy for top tier publisher, brand, and agency clients as well as optimizing in market performance of clients’ traffic acquisition and content marketing campaigns. Past title includes Senior Account Strategist.
Directed the quantitative cross-media marketing effectiveness research team, including customized study design, data analysis, report writing and client presentation lead. Managed Millward Brown’s international brand tracking research program and customized ad hoc brand health studies. Quantitative digital advertising effectiveness research, specializing in survey design and statistical analysis Past titles include Senior Research Analyst, Analyst, and Junior Analyst.
Neuroscience research in the birdsong learning model.