John Sorrell
About
John Sorrell is from New York, New York, United States. John works in the following industries: "Internet", "Marketing & Advertising", "Higher Education", and "Market Research". John is currently Vice President of Business Development at SmartAsset. In John's previous role as a Senior Director Business Development at SmartAsset, John worked in New York City Metropolitan Area until Jan 2024. Prior to joining SmartAsset, John was a Director Of Business Development at SmartAsset and held the position of Director Of Business Development at New York City Metropolitan Area. Prior to that, John was a Senior Director of Platform Services at Simpli.fi, based in Greater New York City Area from Nov 2014 to Dec 2017. John started working as Head of Partner Programs at Outbrain in Greater New York City Area in Aug 2011. From Apr 2005 to Jan 2011, John was Research Supervisor at Kantar. Prior to that, John was a Research Associate at Rutgers University, based in Greater New York City Area from Jun 2003 to Apr 2005.
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John Sorrell's current jobs
John Sorrell's past jobs
Business development for and partner management of SmartAsset’s suite of products for top tier finance publishers.
Business development for SmartAsset, a financial technology company providing personal finance advice on the web, offering personalized tools to empower consumers to make smart personal finance decisions around working with financial advisors, banking, investing, homebuying, retirement, taxes and more.
Headed up the SaaS platform partnership division at Bidtellect, acquired by Simpli.fi, a global leader in native advertising providing a real time bidding DSP and exchange which connects advertisers with unique native advertising inventory. Client service and technical account management responsibilities, business development, client pitches, platform training and on-boarding with a focus on native programmatic implementation with major agency trading desks. Past titles include Director of Platforms and Account Management.
Developed Outbrain’s Channel Partner Program with sales, account management, and product responsibilities including new business development, client pitches and platform training, reseller strategy, and product development. Content marketing and paid discovery strategy for top tier publisher, brand, and agency clients as well as optimizing in market performance of clients’ traffic acquisition and content marketing campaigns. Past title includes Senior Account Strategist.
Directed the quantitative cross-media marketing effectiveness research team, including customized study design, data analysis, report writing and client presentation lead at Dynamic Logic, acquired by Millward Bown. Managed Millward Brown’s international brand tracking research program and customized ad hoc brand health studies. Quantitative digital advertising effectiveness research, specializing in survey design and statistical analysis. Past titles include Senior Research Analyst, Analyst, and Junior Analyst.
Neuroscience research in the birdsong learning model.