John Wessinger
About
John Wessinger is from Greater Minneapolis-St. Paul Area. John is currently VP of Marketing at MediStreams, LLC. John also works as Sales & Marketing Advisor at Domelabs AI, a job John has held since Apr 2026. Another title John currently holds is undefined at undefined. In John's previous role as a AI Commercialization, Sales & Marketing Advisor at Independent, John worked in until Mar 2026. Prior to joining Independent, John was a Head of Product Marketing, RCM Platform at Availity and held the position of Head of Product Marketing, RCM Platform. Prior to that, John was a AI Sales & Marketing Advisor at Tamarack Technology | Liventus Equipment Finance from Jan 2022 to Apr 2025. John started working as Director of Marketing, Payer UM at Availity in Apr 2023. From Jan 2022 to Apr 2023, John was Director of Marketing, Payer UM at Olive. Prior to that, John was a Senior Marketing Manager, UM Go-to-Market (Payer) at Olive from Dec 2020 to Jan 2022. John started working as Head of Marketing, Provider Prior Authorization at Verata Health in Greater Minneapolis-St. Paul Area in Aug 2019.
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John Wessinger's current jobs
MediStreams provides healthcare payment and remittance automation that simplifies how providers receive, post, and reconcile payments. Its platform combines proprietary automation, advanced OCR, AI-assisted matching, and 500+ configurable integrations to replace fragmented manual processes with accurate, scalable workflows. As Vice President of Marketing, I lead the company’s marketing function across market positioning, demand generation, partner marketing, sales enablement, and go-to-market execution. My priorities include: • Establishing MediStreams as a leader in healthcare payment automation • Translating AI and automation capabilities into clear business and financial value • Strengthening alignment across marketing, sales, product, client success, and our strategic partners • Building a scalable marketing organization that contributes directly to pipeline, customer growth, and revenue
Domelabs AI helps mission-critical enterprises adopt, govern, and scale AI safely by combining deep policy expertise, strategic advisory services, and AI governance technology. As a Sales and Marketing Advisor, I help translate complex AI governance, risk, compliance, and cybersecurity capabilities into clear market positioning and executive-level business value. My work includes: • Developing company positioning, messaging, and go-to-market strategy • Defining enterprise ICPs, buyer priorities, and value propositions • Creating sales enablement tools, executive presentations, and thought-leadership content • Supporting account strategy across healthcare, federal, national security, and other regulated markets • Positioning AI governance as an enabler of faster adoption, stronger oversight, and measurable value This work builds on my experience commercializing enterprise AI solutions and connecting technical capabilities with customer needs, market adoption, and growth.
John Wessinger's past jobs
Advise AI technology, and B2B software companies on positioning, messaging, ICP definition, go-to-market strategy, sales enablement, and commercialization across healthcare, government, regulated industries, and enterprise organizations. · Build positioning and messaging frameworks that translate technical AI capabilities into executive-level business value · Develop sales decks, GTM narratives, account targeting strategies, and commercialization materials · Support market assessment work, including content authority gaps, competitive positioning, GTM execution, productization, and pipeline development strategies · Advise founders and executive teams on how to sharpen market focus, strengthen sales execution, and turn AI product capabilities into commercial traction.
· Repositioned a fragmented set of revenue cycle solutions into an end-to-end platform narrative across pre-service, post-service, and post-adjudication workflows. · Translated complex RCM, payer connectivity, and automation capabilities into executive-level messaging for provider and payer audiences. · Supported commercialization of an RCM platform that achieved $100M in sales. · Partnered across product, sales, enablement, and leadership to align roadmap, messaging, sales motions, and launch strategy.
· Guided the rebrand of a 20-year professional services organization to a product-led, AI-driven technology company. · Defined the marketing strategies and executed on the launch of an AI product suite and business intelligence platform. · Ran the go-to-market strategy and execution of a campaign that produced 10 new product customers in the first 18 months of launch.
• Led marketing integration of an acquired AI solution, drove rebrand and product relaunch • Led launch strategy and pitch narrative targeting tier-1 health plans, built supporting materials and executive content • Directed GTM planning across teams, secured alignment and resources for execution • Built positioning-led collateral and launched ABM generating qualified sales leads • Provided strategic direction to growth team on sales messaging and presentations supporting customer acquisition and upsell opportunities
• Partnered with GM, President to set marketing and GTM strategy, supported product launch of disruptive AI technology • Built product marketing strategy using persona research, audience definition, pain-point analysis, and value proposition development • Developed positioning and messaging to displace legacy solutions, produced core sales and marketing assets • Owned budget, resource allocation and performance measurement, optimized campaigns and event strategy • Managed BDR and lead gen teams, converted marketing leads into sales meetings
• Built GTM strategy and partnered with Sales to close a 5-year, $50M enterprise contract • Hired and trained business development team for payer outreach and meeting setting • Led marketing integration of Verata into Olive, converted all marketing assets, collateral, and training materials
• First marketing hire, built commercialization and GTM for flagship AI prior authorization solution • Partnered with CEO/COO/CMO to define GTM strategy, established team goals, managed budget, and KPI reporting • Owned strategic marketing initiatives moving prospects from awareness through deal stages to contracting • Built website, content, PR and partner ecosystem, enhanced awareness via associations and publications • Directed lead generation programs contributing to 12 new provider deals in first 18 months after launch
• Axiom Business Book Award • National Indie Excellence Award • Book Excellence Award • Reviewer’s Choice Award • Eric Hoffer Award
• Advised leadership teams on integrated marketing + sales strategies to grow revenue and market share • Implemented end-to-end marketing-to-sales process improvements driving 25% sales growth for a stalled client • Streamlined go-to-market process for biotech firm and grew sales $1.2M → $4.0M YoY
• Managed regional sales team, conducted field rides, ran weekly team calls, and evaluated performance to create individual sales performance plans. • Organized and facilitated a feedback mechanism that allowed teams to share ideas cross-functionally and across the organization.
• Conducted on-boarding sales training for new hires and completed evaluations for low-performing territories along with 90-day improvement plans.
• Executed on the launch and sales of multiple products amidst increasing regulatory challenges and recognized as Rep of the Quarter 7 times.
• iPad Fit team member that piloted new device, worked with cross-functional teams to develop marketing messaging, and facilitated training workshops.
• Achieved a 34% market share with a specialty product in a market category with over a dozen competitors through effective market segmentation, positioning and sales messaging.