Jon B

• Specialize in fitness equipment manufacturers, distributors, service providers and logistics organizations. • Design and implement CRM / ERP (Salesforce.com, Oracle, ACT, etc) strategies that include: Standardize decentralized processes that impede customer relationships Enhance connections with customers via new technologies and move away from dated mass automation. Utilize new channels that offer a path to more personal customer communications • P&L responsibility/management and budget development in multiple business units • Restructuring and turn-around consultation • Manage the development, execution and use of timely, actionable market and customer information to help grow the business and transform the customer experience • Synthesize customer and market information to proactively identify and assess new business opportunities to create customer value and profitably • Analyze major competitor strategies to identify marketplace trends and build strategies to capitalize on them • Demonstrate consistent activity disciplines to maximize new business development and assure perpetual pipeline growth • Identify and monitor changing patterns of competition and recommend responses • Consolidating data, analyses and recommendations into concise business plans • Oversaw Sales Management and sales team to ensure KPI’s were met • Mentor, develop and coach sales, service and delivery consultants • Introduce program/project management methodologies, tools and processes • Recommend and execute with assurance regarding needed strategies to accomplish departmental and company goals. • Develop / review of cost reduction initiatives and implement cash conservation guidelines and controls • Implement ongoing communications processes with key constituencies • Identify and dispose of non-core assets • Development of employee incentive plans • Equipment procurement

**Contract** Organizational Planning • Facilitate the development, maintenance & monitoring of organizational plans • Responsible for preparing the organization for ongoing change • Ensures clarity, understanding & commitment from all employees & customers • Development & management of integrated, strategy aligned departmental work plans • Responsible for the development & management of the annual operating and capital budgets Management • Directs all aspects of effective administrative management • Directs all aspects of financial management and reporting, • Management of all information technology and facilities • Responsible for supporting the President in all aspects of company growth specifically through strategic & operational planning guidance & by ensuring that required infrastructure and support services are in place. Innovation • Develop innovative initiatives to enhance internal efficiency & effectiveness

• Managed dealer and direct sales in Midwest Region • Grew overall sales in region by 300% • Dealer Management | Service Management | Delivery and Installation Management • Direct Sales in all Markets with focus on start-ups, health clubs, YMCA's • Created and implanted new sales and distribution plan in Midwest Region • Devised business strategies to increase market share and awareness • Exceeded Sales Quota consistently for 6 years | Received numerous sales awards • Developed new revenue streams with restructuring of distribution • Developed and Implemented new CRM systems and forecasting systems

Owner of Business Consultation Firm • Perform Audit / Restructuring of fitness related firms • Fitness Industry business plan development – all stages • Build and create new fitness clubs for VC groups • Manage day-to-day business for multi-club fitness centers • FF&E Procurement • Design and project manage new fitness centers • Overhaul existing fitness facilities including operations, management and marketing • Facility planning / site selection & all stages of building (permits, drawings, etc.) • Development of sales and marketing strategies to create new business opportunities